Videos
Watch the work.
Interviews, clips, and client films already published on this site. Open a card for the write-up, or watch the same video on YouTube.
November 11, 2026
Thomas Oakes: Lead With Value in B2B Outreach
Show a prospect how you would help before asking them to book a meeting. In my conversation with Thomas Ryan Oakes of GTM Bud, we worked through a simple...
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November 2, 2026
How to Choose Your Next B2B Video and Measure It
Choose your next B2B video around a commercially relevant buyer question, evidence of demand and a visibility gap. Study the sources already appearing,...
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October 30, 2026
Here are Best Video Production Companies for Marketing Directors at Professional Services Firms
Choose a video production company by comparing who it serves, how much work it handles, the videos it makes, production value, cost and specialties. For a...
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October 27, 2026
Why do voice interfaces matter for AI search?
Voice interfaces could become another way buyers receive AI-curated answers, so Adrian argues that discoverability deserves attention beyond today’s search...
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October 27, 2026
Why do AI visibility measurements vary?
AI answers can vary across prompts and systems, so checking the same questions more than once gives a more useful sample than one personal chatbot search.
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October 27, 2026
How do you check AI visibility for the right audience?
Include the buyer’s role and company context in the prompts you run to approximate relevant situations while recognizing that real users remain different.
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October 27, 2026
How do I identify my video agency competitors?
Start with the agencies and sources appearing for your target buyer prompts, then assess which alternatives address the same need.
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October 27, 2026
Can a video comparison help buyers choose a vendor?
A comparison video can help buyers understand fit when it honestly explains the alternatives, the criteria, and who each option serves.
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October 27, 2026
GEO Expert Adrian Dahlin on Measuring AI Visibility
Adrian Dahlin is a GEO expert, data scientist, and founder of Search to Sale. In this live audit with Dane Frederiksen, he shows how to measure AI search visibility and use the findings to plan useful content.
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October 20, 2026
What does a B2B SaaS video marketing plan look like?
Make weekly videos that answer buyer questions, on a set monthly budget, and build a library that answers each question so well the buyer has nothing left to...
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October 20, 2026
What Do You Do When Your B2B Video Strategy Isn't Working?
You revise it. A good video plan has the fix built in: you measure four things (showing up in AI search, clicks, watch time, and leads), and each one tells...
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October 20, 2026
How do you optimize YouTube videos to get leads?
Find where the funnel breaks and fix that step. No clicks means repackage the title and thumbnail. Clicks but early exits means study YouTube analytics....
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October 20, 2026
How do you know if your video strategy is working in AI search?
It is working if your videos show up in AI search, buyers consume them, and that turns into qualified website inquiries, demos and pipeline. If you are not...
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October 20, 2026
Can a video library help you win two more customers a year?
That is the question to ask before you commit. With a customer worth around $50k a year and a $5k a month video budget, two extra customers a year would...
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October 9, 2026
Build a B2B Growth Engine With Video (Caroline Wright)
Caroline Wright is the Head of Marketing at Fazeshift and a three-time zero-to-one marketer. I asked her how a one-person marketing team builds a growth...
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October 7, 2026
How to Build a Revenue Engine With Video (Maria Trysla)
Maria Trysla is a GTM and revenue architecture expert, a fractional CMO, and a two-time former CEO. I asked her how she builds a revenue engine, and how...
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October 7, 2026
How Do You Use Video to Sell by Answering Buyer Questions?
You use video to sell by turning the questions your buyers keep asking into video answers, then putting those answers where the buyer already is: your...
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September 29, 2026
How Do You Boost Win Rate by Answering Buyer Objections With Video?
You answer buyer objections with video by pulling the exact questions and concerns from your sales call transcripts, turning each one into a short video...
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September 29, 2026
How do you answer buyer objections with video?
Turn each objection your buyers raise into a short video answer, then collect those answers in a library covering the whole funnel. Automate the library...
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September 29, 2026
How do B2B SaaS videos show up in AI search?
Answer the buyer's question better than anyone else. Give the direct answer in the first 15 seconds, follow with a visual walkthrough of exactly how it...
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September 28, 2026
Which YouTube analytics show B2B video is working?
Track four metrics: AI visibility, content consumption (click-through rate and average view duration), lead quality in your CRM, and pipeline.
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September 28, 2026
How much can video lower customer acquisition cost?
In Dane Frederiksen's illustrative scenario, a $10,000 video library drops CAC 40%, from $500 to $300 per client. Across 100 new clients that saves $20,000,...
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September 28, 2026
How does video shorten B2B sales cycles?
Short videos let buying committees educate themselves without another meeting, which unsticks complex enterprise deals. In low-ticket sales, fast videos can...
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September 28, 2026
How Does Video Lower Customer Acquisition Cost? Two B2B ROI Scenarios
Video lowers customer acquisition cost by answering buyer questions before the sales call. A library of video answers keeps working after you pay for it...
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September 28, 2026
How do you plan video content to lower customer acquisition cost?
Start with the goal of lowering acquisition cost, gather intel on your AI search presence and buyer questions, pick the videos most likely to move buyers,...
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September 25, 2026
How does video content unclog a B2B sales funnel?
Buyers have questions at the top, middle, and end of the funnel. Answer each main question with video, starting with the ones clogging your funnel right now,...
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September 25, 2026
How do you turn buyer questions into video content?
Pick the buyer question, record a video that answers it in depth with visual examples, then post it on YouTube and on your website with the transcript....
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September 25, 2026
How do you show up in AI Overviews for your buyers' searches?
Be the best answer to the exact question your buyers search. AI Overviews cite the YouTube videos that answer the question best, so if a competitor answered...
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September 25, 2026
How do you measure AI visibility for B2B video?
Measure four things: AI visibility, content consumption, qualified inquiries, and pipeline. The clearest sign is leads who stop asking basic top-of-funnel...
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September 25, 2026
How Do You Get Cited by AI Search? Don't Get Ignored: Answer Buyer Questions With Video
To get cited by AI search, make video content that answers your buyers' exact questions. Pull those questions from your sales call transcripts, or use the...
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September 25, 2026
How can B2B SaaS teams sell faster?
Set the goal to sell more and faster, then answer your buyers' questions with video. When buyers get their answers before the call, the sales process speeds...
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September 23, 2026
Why is B2B website traffic dropping?
Because buyers are educating themselves everywhere else. Buyers get their questions answered in AI Overviews, on Reddit, on YouTube, and by asking friends....
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September 23, 2026
Why does YouTube get cited in Google AI Overviews?
Because YouTube is a third party, not your website, and Google has a financial incentive to show YouTube videos: it makes a lot of money from the ads. You...
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September 23, 2026
Why do AI Overviews cite some brands instead of your website?
Because AI Overviews lean on consensus. When enough third parties agree a brand is a good answer, the overview cites that brand and explains the answer...
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September 23, 2026
Why Are AI Overviews Bypassing Your Website? How to Win the B2B Buyer Journey With Video
AI Overviews answer your buyer's questions right on the results page, so buyers no longer need to click through to your website to learn. If you are not part...
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September 23, 2026
What Is AI Search Visibility? How B2B Brands Get Found by Buyers
AI search visibility means showing up when your buyers research their problem in AI. Buyers used to Google a question, click a link, and read your website....
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September 23, 2026
How much time does B2B video content take per video?
About 90 minutes per video, for one team member. That is a realistic amount a team can sustain, which matters because video content is not one and done.
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September 23, 2026
How do you know if your B2B video content is working?
Buyers start showing up more qualified. They stop asking the opening questions, because your videos already answered them and they moved themselves further...
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September 23, 2026
How do you find buyer questions for B2B video content?
Look in your sales call transcripts. Tools like Gong, Gemini, or Otter record the verbatim questions buyers ask. You can also use AnswerThePublic or an SEO...
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September 23, 2026
How do thumbnails, titles, and watch time get YouTube to promote your video?
Packaging gets the click, and retention earns the promotion. A strong thumbnail and title get people to click, and if they watch about 70% of the way...
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September 23, 2026
How do AI Overviews change the B2B buyer journey?
Buyers used to educate themselves on your website. Now AI Overviews summarize the answers to their questions, so they do not go to your site, and they get...
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September 22, 2026
Why should B2B videos aim for a 70% watch rate?
Because 70% tells you the right people are watching. If you get 70%, Google tends to promote the video (something like 3X is the figure I am familiar with),...
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September 22, 2026
Why do B2B sales cycles take so long?
Because buyers have so many questions to evaluate. The rule I have heard (Google's 7-11-4) says buyers spend about seven hours with your content, across four...
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September 22, 2026
What Is the Real Cost of Answer Engine Optimization? About 90 Minutes Per Video
The real cost of answer engine optimization (AEO) depends on how fast you want to move. My recommendation is about 90 minutes per video for one person on...
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September 19, 2026
Why does video thought leadership matter more in a low-trust market?
When buyers can't tell if an article is slop, a real conversation on video carries more weight. It starts with a contrarian point of view, like "strategy...
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September 19, 2026
Why can't AI replace a candid video conversation?
Because you can't really fake a frank, candid conversation. Personality, approach, and worldview are things AI cannot duplicate at this time, says strategy...
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September 19, 2026
What is the Proven, Better, New framework for offers?
Proven, Better, New is a way to look at any offer in three parts: what is proven, what is better, and what is net new. Strategy expert Mike Goitein shares...
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September 19, 2026
What is the difference between a strategy and a plan?
A plan is internal facing: the money you spend and the things you control. A strategy is making choices that you hope will influence customer behavior....
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September 19, 2026
Strategy Is Not a Plan: Mike Goitein on Making B2B Strategy Actionable
Mike Goitein is a strategy expert focused on the customer and the product. In this conversation with Dane Frederiksen, he explains why a strategy is not a...
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September 18, 2026
Why should B2B videos use your buyers' exact words?
Because buyers search in their own language, not yours. Mine the questions from your sales transcripts and answer them in their words.
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September 18, 2026
Why set goals before you start an AEO video plan?
Because you have to know where you are headed. Set the goal, see where you show up in AI search now, then filter what is possible through what is...
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September 18, 2026
Why is AI search not citing your company?
AI search is summarizing the answers to buyer questions, and companies are not getting cited. The fix is video that answers those questions, posted so AI can...
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September 18, 2026
Why embed YouTube videos on your website for AI search?
So AI crawlers can read it. Embed the YouTube video on your site with schema, the transcript, and a written answer that fully answers the buyer's question.
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September 18, 2026
What three things get a video cited by answer engines?
State the definitive answer in the first 15 seconds, speak in clear bullet points, and explicitly define your key terms.
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September 18, 2026
What three things get a video cited by AI search?
State the definitive answer in the first 15 seconds, speak in clear bullet points, and explicitly define your key terms.
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September 18, 2026
How do you structure a B2B video around one buyer question?
Start with the buyer's question in their own words, answer it in the first couple of seconds, and go deep enough that there is nothing left to say. One...
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September 18, 2026
How do you post a YouTube video so AI bots can find it?
Post it on YouTube with an optimized description, the transcript, and chapter markers. Then embed it on your own site with the transcript and an article that...
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September 18, 2026
How do you know if your YouTube video is working?
Within a day or two you'll know if people are watching. No clicks points at the thumbnail or title. Then you have to keep viewers past the first 30 seconds.
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September 18, 2026
GEO Video Best Practices: How to Get Your Video Cited by AI
The best practices for optimizing video for generative engines revolve around high information density and front-loading your answers.
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September 18, 2026
AEO Video Best Practices: How to Get Your Videos Cited by Answer Engines
The best practices for optimizing video for answer engines revolve around high information density and front-loading your answers.
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September 15, 2026
Why do lightly edited expert videos beat polished marketing?
A real person educating deeply and authentically builds trust, and polished content reads like marketing fluff to a lot of people.
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September 15, 2026
The First Video Costs Your Team 90 Minutes or Less
The first video costs your team 90 minutes or less: 30 to pick the question, 30 to record, 30 to post.
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September 15, 2026
How long does B2B video production take after recording?
About two or three days of editing, then a review with you before anything posts.
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September 15, 2026
How does video pre-sell B2B buyers before a sales call?
Buyers watch your videos, qualify and educate themselves, and show up to the call with only the last 20% of questions left.
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September 15, 2026
How do you reduce the time SDRs spend educating prospects?
Answer each buyer question with one in-depth video, so prospects educate themselves before they ever reach an SDR.
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September 11, 2026
What Does Success Look Like With a B2B Video System?
Success looks like sales. The video system exists to drive inbound leads by answering buyer questions with content.
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September 11, 2026
How to Build a Video Flywheel That Sells (10 Steps)
A video flywheel that sells starts with your sales call transcripts. Buyers ask real questions there, and each question becomes one video.
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September 11, 2026
Why is your B2B video invisible in AI Overviews?
Because YouTube gets pushed into AI Overviews at an increasing rate, and if your videos are not in those results, you are out of the buyer's evaluation set...
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September 11, 2026
What should you check 48 hours after posting a YouTube video?
Watch time. If people are watching past 30 seconds, and past one minute, they are getting value. Then the whole game is to stretch that out by answering the...
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September 11, 2026
How many videos does it take before a buyer takes a sales call?
Enough to answer all of their questions. When buyers get about 80% of the way through their questions, they are willing to take a sales call. The library...
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September 9, 2026
Know in 24 Hours If Your Sales Videos Are Working
In 24 hours you can see whether people are watching. After 48 hours, and about 100 views, YouTube fills in the audience retention graph so you can see...
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September 9, 2026
Why does light editing build more trust in B2B video?
Because a few flubs show a real person, and a real person educating you is more believable than a polished pitch trying to dazzle you.
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September 9, 2026
How Much Time Does B2B Video Take From Your Team?
Start with one video a week using about an hour of one team member's time. It depends on which steps your team wants to own, and you can adjust at any time.
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September 9, 2026
How do you use video analytics to move buyers down the funnel?
Look at which questions got answered and where viewers drop off, then make the content that gets buyers about 80% of the way to a sales call.
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September 9, 2026
How do you turn sales transcripts into video content?
Pull the exact questions buyers already asked, in their words, then build a structured video answer that respects their time and that AI agents can cite.
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September 9, 2026
How do you structure a B2B video so AI Overviews cite it?
Five parts in order: a hook that validates the buyer's question, the direct answer up front, evidence, show and tell, then an expert-level insight and a...
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September 9, 2026
How do you position video as an efficiency tool for sales teams?
Do not sell video as a new time commitment. Sell it as the replacement for outbound hours that are already burning with low yield.
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September 9, 2026
Can one YouTube video rank in Google AI Overviews in a day?
Yes. The first time I answered one real buyer question from a sales call in a video, it showed up at the top of Google's AI Overviews the next day.
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September 8, 2026
How to Find Buyer Questions Your Marketing Isn't Answering
Your sales call transcripts already contain the questions your marketing is not answering. Read them and pull those questions out.
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September 8, 2026
Why is most B2B video content not answering buyer questions?
Because it was never built around the questions. Most companies have some video content, but it does not answer the questions buyers actually have. If it...
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September 8, 2026
Why do video answers create more qualified B2B leads?
Because buyers who watched your videos did their homework before the sales call. They arrive about 80% of the way down the pipeline with a couple of small...
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September 8, 2026
Why do AI avatars hurt trust in B2B video?
Because an AI avatar reads as lying. A B2B buyer needs about seven hours with your content to get through a high-ticket purchase, and the point of that time...
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September 8, 2026
How do you turn one video into ten pieces of content?
Record one 10-minute video that answers 10 questions, then cut it into 10 one-minute answers. You get the full version plus 10 clips for Shorts, blog posts,...
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September 8, 2026
How do you rank in AI search with video transcripts?
Embed your videos on your website with schema, transcripts, and good thumbnails. That gives ChatGPT and Perplexity the text surface to pull from and cite,...
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September 8, 2026
How do you mine sales call transcripts for video content?
Pull the exact questions buyers already asked on your sales calls, in their own words, and turn each one into a video. Post it on YouTube, LinkedIn, and your...
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September 8, 2026
Answer These 6 Buyer Questions or Lose Deals to Inaction
Most B2B purchase decisions end in no decision. The buyer never got enough information to move, so they wait. Your videos exist to move them off the waiting.
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September 6, 2026
How to Turn YouTube Videos Into a B2B Revenue Engine
The fastest path to revenue is scripting for AI crawlers plus a direct bridge to your CRM.
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September 6, 2026
Why don't easy marketing tactics work anymore?
Because AI made easy content free, so anything easy is automatically disqualified. The friction of making it is what makes it stand out.
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September 6, 2026
Why do B2B buyers decide before they talk to sales?
Because about 80% of the buying journey is self education now, increasingly through AI search, and if you are not in those answers you are invisible.
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September 6, 2026
How do you rank in AI search with video?
Start from real buyer questions in your sales transcripts, answer one per video, distribute, analyze, then revise and repeat.
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September 6, 2026
Does video help B2B companies show up in AI Overviews?
Yes. Across 150 videos, Perplexity cited a YouTube video in 94% of answers and Google AI Mode in 92%, though ChatGPT was only 8%.
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September 6, 2026
Build a 24/7 B2B Sales Engine in 1 Hour a Week
The total lift is one hour a week for one person on your team.
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September 3, 2026
How to show up in AI search results with B2B video
The exact process for turning verbatim buyer questions into long-form video that YouTube and AI search surface, measured on watch duration, AI citation, and questions answered.
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August 31, 2026
Does YouTube video rank in AI search? Results from 50 buying questions across 3 engines
Perplexity cited YouTube in 94% of answers and Google AI Mode in 92%, while ChatGPT cited it in 8%. Of 314 YouTube citations, 85% went to individual people, not company channels.
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August 29, 2026
Stop Picking Video Topics. Answer Buyer Questions.
Most B2B video plans start with a topic somebody in the room liked. Dane Frederiksen of Digital Accomplice explains why that is the wrong starting point, and...
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August 27, 2026
What Drives B2B Video Costs?
B2B video pricing feels vague because the final file hides most of the work. Dane Frederiksen of Digital Accomplice breaks down the real cost drivers: the...
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August 25, 2026
Why Do Most B2B Videos Fail Before Filming Starts?
Most B2B videos are lost before anyone turns a camera on. Not because the footage is bad, but because nobody decided what the video was actually for. Dane...
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August 20, 2026
How to Tell If a Video Call Is Real, Not a Deepfake
Chuck Brooks spent 10 years on Capitol Hill, worked at the Department of Homeland Security, and now teaches cybersecurity at Georgetown. He says the fakes...
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August 18, 2026
How I Got My Videos Cited in Google AI Overviews
Search changed, and text stopped getting credit for the ideas it carries. Two video answers won that credit back, and both of them landed in Google's AI Overviews.
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August 13, 2026
Is AI Search Making Your B2B Content Invisible?
AI search is answering your buyers' questions before they ever reach your website. Dane Frederiksen of Digital Accomplice explains why video is the way back...
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August 11, 2026
Why Do B2B Marketers Skip YouTube Strategy?
Ask any B2B marketer if video is important and they will say yes. Ask them what their YouTube strategy is and you might hear crickets. Dane Frederiksen of...
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August 7, 2026
AI Overviews Are Skipping You. Video Answers Fix That.
Search has changed. Dane Frederiksen explains why B2B companies keep getting summarized out of Google's AI Overviews, and the one content move that puts you...
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July 23, 2026
Writers, Do Video. Rachel Sarfin on Building the Skill
Rachel Sarfin is a content writer and strategist who spent her career in print. Then a forgotten record button turned her into an on-camera interviewer....
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July 20, 2026
Your YouTube Library Is What AI Quotes. Bree Brouwer on B2B video strategy.
Bree Brouwer is a content strategist at Omnidian with over 13 years in content, much of it covering the online video industry. She talked with Dane...
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July 20, 2026
Is YouTube still the second most used search engine?
YouTube was long cited as the second most used search engine on the internet, behind only Google, which owns it. What matters more now: it is regularly...
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July 20, 2026
How do B2B videos show up in Google AI Overviews?
Answer a real buyer question directly in the first 10 seconds of a YouTube video, comprehensively, and that video can show up as the top result in AI...
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July 7, 2026
How YouTube beats AI search visibility problems for B2B
YouTube beats the AI search visibility problem because it is the #1 cited domain in Google's AI answers, and citations are earned by clear answers, not channel size.
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June 30, 2026
Why use video, writing, and social media together?
Using video, writing, and social media together lets your marketing show up everywhere at once, which one format alone can never do.
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June 30, 2026
Why should you feature humans in your marketing?
Because people buy from people, so show the real humans who make your product or do your service.
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June 30, 2026
Should you run interviews yourself or hand them off?
Run them yourself. The follow-up questions and human color that make an interview good only happen when you are the one in the conversation.
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June 30, 2026
Should You Hire a Video Agency or Build Video In-House?
The honest answer is it depends: on your goals, what you have to work with, and the job ahead of you. Hire an agency when you need strategy and consistent...
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June 30, 2026
Should content writers record their interviews in video?
Yes. If you can record an interview in video, do it. You get a lot more content from the same effort.
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June 30, 2026
One Interview, a Quarter of Content. Dava Stewart on repurposing.
Dava Stewart owns Smiling Tree Writing. She talked with Dane Frederiksen about how writers who do not do video can team up with video people to get far more...
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June 30, 2026
How many marketing assets can you get from one interview?
One interview can become a feature article, a blog series, social posts, and a whole quarter of content, all derived from a single recording.
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June 30, 2026
How do you turn one interview into many marketing assets?
You take one interview and spin it into a feature article, a blog series, social posts, a YouTube video, and short clips for reels and TikTok.
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June 30, 2026
How do you feature humans in B2B marketing?
Put the real people who build your product or deliver your service front and center, because people are the whole point.
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June 30, 2026
How can a video expert help writers run better interviews?
A video expert sets up the lighting, camera, and sound, coaches the guest, and edits the footage, so the writer can focus on the words.
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June 30, 2026
Does Video Help B2B Companies Show Up in AI Search?
Yes, video helps B2B companies show up in AI search, and we have proof. In our June 2026 Day 0 results, Google's AI Overview cited our YouTube assets on 7 of 32...
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June 30, 2026
Do We Do Package Pricing or Bespoke Video Production?
Digital Accomplice packages the strategy work, customizes the production work, and agrees on measurement before production starts. That keeps the budget from...
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June 29, 2026
What Happens in a Digital Accomplice Video Strategy Sprint?
In a Digital Accomplice Video Strategy Sprint you get a documented, measurable video plan in about three weeks for a flat $8,000, built with you across two or...
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June 29, 2026
Do we need a video strategy before we produce more videos?
Yes, you need a video strategy before producing more videos, because production without a plan is paying premium rates to guess, which is how teams end...
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June 29, 2026
Why does video build trust at the bottom of the funnel?
Video builds trust at the bottom of the funnel because it lets a buyer see and hear a real expert answer their exact question, which no document or ad...
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June 29, 2026
Why do competitors keep getting recommended in AI search?
Competitors keep getting recommended in AI search because they have published clear, answer-first content that AI engines can read, trust, and quote,...
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June 29, 2026
How do you make video strategic instead of doing everything at once?
You make video strategic by deciding what to make, who it is for, and how you will measure it before you record, instead of producing everything at...
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June 29, 2026
How do you respond to Google AI Overview changes without chasing the algorithm?
You respond to Google AI Overview changes by building genuinely useful, answer-first content tied to real buyer questions, not by chasing each update,...
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June 29, 2026
How should video content map to the sales funnel?
Video content maps to the sales funnel by matching each clip to one buyer question, so discovery videos get you found, explainer videos build...
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June 29, 2026
Where does video fit in the B2B buyer journey?
Video fits at every stage of the B2B buyer journey, but it does its hardest work at the bottom, where it builds the trust a buyer needs before a sales...
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June 27, 2026
Zero Slop. Stacy Thal on AI, Video, and Taste
Brand strategist Stacy Thal has spent her whole career in Silicon Valley marketing. Her take on the AI moment is simple: when every brand sounds the same,...
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June 27, 2026
Why does video feel harder than AI content?
Video feels harder because leaders imagine coaching, scripts, takes, and a full production day before they even start.
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June 27, 2026
Why does brand strategy still need humans in the loop?
Brand strategy still needs humans because AI can move fast, but humans bring discernment, trust, and taste.
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June 27, 2026
Why does AI make brands sound the same?
AI makes brands sound the same when every team chases cheaper, faster output with the same tools and patterns.
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June 27, 2026
Why do B2B teams need internal video knowledge?
B2B teams need internal video knowledge because writers alone may not know how to plan useful video content.
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June 27, 2026
Why do B2B founders need video thought leadership?
B2B founders need video thought leadership because investors and buyers increasingly expect visible expertise from the people behind the company.
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June 27, 2026
What stops B2B teams from building a YouTube strategy?
B2B teams often stall on YouTube because they do not know who should represent the company on camera.
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June 27, 2026
The Strategy Gap Between Marketing and Video Production
Most companies have a marketing team and a way to make videos. What they are missing is the strategy that connects the two. Dane Frederiksen, founder of...
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June 27, 2026
YouTube Videos in AI Answers: How to Show Up
Yes, YouTube videos can appear in ChatGPT, Perplexity, and Google AI Overviews. AI reads the transcript, so clear buyer-question answers matter.
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June 26, 2026
Why Tell Customer Stories Instead of Product Features?
7AI tells customer stories instead of pushing product because stories get the point of view into the world and disarm the fear that AI is here to take jobs....
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June 26, 2026
Why Is Playing It Safe the Riskiest Move for a New Brand?
For a new brand in a crowded market, playing it safe is the riskiest move because it caps your ceiling and gets you ignored. Nate Burke, CMO of 7AI, explains.
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June 26, 2026
Why Is AI in Cybersecurity Inevitable?
AI in cybersecurity is inevitable because attackers already use AI, and the volume and speed of threats has grown past what human teams can handle alone....
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June 26, 2026
Why Does Video Beat the Written Case Study?
Video beats the written case study because people believe a real customer on camera, but anyone (or any AI) can write a case study. Nate Burke, CMO of 7AI,...
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June 26, 2026
What Is Cooking with CISOs?
Cooking with CISOs is a video series from 7AI where a team member and a customer cook a meal with a host while they talk. The casual format humanizes a...
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June 26, 2026
What Does "Do Human Work" Mean in Cybersecurity?
"Do human work" means letting AI handle the constant reactive tasks so security people can spend their time on creativity and strategy. Nate Burke, CMO of...
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June 26, 2026
Playing It Safe Isn't Safe. Nate Burke on B2B Video
Nate Burke is the CMO of 7AI, a year-old company in the crowded AI cybersecurity market. His way to stand out is not a better case study. It is video that...
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June 26, 2026
How to Pick a B2B Tech Video Production Partner
There are five ways to get B2B video made, and each one trades something away. Here is how the options compare, and the questions that tell you which one you...
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June 26, 2026
How to Do B2B Video Without a Script
A lot of smart people freeze the moment they have to record a video. They know it would help. They still don't do it. Here is why that happens, and the...
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June 26, 2026
How Should a CMO Justify Spending on Video?
A CMO barely has to justify video anymore, because the cost to start is mostly time. Nate Burke, CMO of 7AI, explains why you should just do it.
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June 26, 2026
How Does Video Help at the Bottom of the Funnel?
Video helps at the bottom of the funnel when a real customer explains what they got and how they justified the spend to their board. Nate Burke, CMO of 7AI,...
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June 23, 2026
Why should your SEO agency write blog posts and add video?
Because most of the high-value organic traffic comes from blog posts targeting long-tail keywords, the agency should write some of that content for you, and...
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June 23, 2026
When should you start paid ads instead of just SEO?
Start paid ads when you have the budget, at least $1,000 per month, to let the algorithm learn, especially because AI overviews now push organic listings...
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June 23, 2026
What's the first thing to do when your search traffic drops?
Apply SEO, starting with keyword research. Find target keywords with real volume (at least about 100 searches per month) and low difficulty (under 20 out of...
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June 23, 2026
What should B2B companies look for in an SEO vendor?
A vendor focused on blog posts and long-tail keywords that will write content for you and combine video, and one that keeps you involved in a tight...
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June 23, 2026
What results should you expect from paid ads?
First you must set up conversion tracking, which is technical and is the basis of the platform's learning, and then expect to pay roughly $150 for a...
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June 23, 2026
Should you choose SEO or paid ads based on time or budget?
It's a trade between time and money. Small or budget-conscious brands should build organic first and let it compound over about six months, then add paid;...
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June 23, 2026
How SEO, paid ads, and video work together as one strategy. Brenton Thomas.
Brenton Thomas is a GEO, SEO, and paid-advertising expert who runs the agency Twibi and focuses on bottom-of-funnel leads and revenue. In his second...
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June 23, 2026
How can an SEO agency make content review easy for busy clients?
By consolidating everything that needs review into one spreadsheet and handing the client batches of pages (for example, five pages in 30 minutes), so they...
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June 22, 2026
How Do You Make B2B Video That Actually Drives Pipeline?
Most B2B video fails because it has no business goal, no distribution plan, and no link to revenue. Here is the process Digital Accomplice uses to turn video into visibility, trust, and pipeline.
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June 19, 2026
What is the ARS framework for content?
ARS stands for accessible, relatable, and specific, one of each to get clear on what to say to your buyer.
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June 19, 2026
Should B2B companies fully automate content with AI?
Most companies that automate the whole content process come back within six months wanting a human in the loop.
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June 19, 2026
What's the difference between SEO and GEO for B2B?
It comes down to what you're trying to win. SEO is about ranking so people click a link. GEO is about getting cited, and ideally recommended, by the LLMs, often with zero clicks. The SEO basics still matter, but GEO needs more specific answers.
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June 19, 2026
How do you pick a B2B video production partner?
Hire on a checklist, not a reel. Look for real B2B tech experience, results tied to pipeline, a grasp of AI search and GEO, and a plan for distribution, not just delivery. Walk if strategy means a mood board.
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June 19, 2026
How should you use AI when turning a transcript into content?
Read the transcript yourself first, then use AI as a thinking partner, not as a summarizer.
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June 19, 2026
How often should you refresh B2B content?
Refresh it about every six months, and update the actual content, not just the date.
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June 19, 2026
How can B2B tech companies show up in AI search?
Answer specific buyer questions directly, in detail, and in a way that's easy to extract. Going deeper helps both people and bots. Video helps too, because AI scrapes the transcript and weighs it more than plain text that could be AI slop.
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June 19, 2026
Brinda Gulati: Don't Summarize Transcripts With AI
Brinda Gulati is a B2B content writer and strategist. She turns interview transcripts into content that ranks, and her first rule surprises people: she does...
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June 17, 2026
Is a mirrorless camera the best webcam for professional B2B video?
A mirrorless (DSLR-style) photo camera makes a better webcam than a standard USB webcam, because the lens gives you a softer, out-of-focus background, better...
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June 16, 2026
Why should you build a personal brand on LinkedIn?
Because AI made products easy to build, so distribution and trust are now the hard part, and people buy from people they know and like. A personal brand is...
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June 16, 2026
Why niching down and smart distribution win in B2B. Ben Hillman.
Don't live and die by every single upload. Remember the size of the audience you actually serve, not viral numbers.
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June 16, 2026
Quality vs. quantity: which wins in content?
Quality at-bats win. Like baseball, the goal isn't as many trips to the plate as possible. It's making each one count: prepared, researched, and given the...
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June 16, 2026
How to build a LinkedIn personal brand and automate it safely. Mona Juneja.
Building a personal brand on LinkedIn matters more now, not less. AI makes products easy to build, so distribution and trust are the hard part, and people...
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June 16, 2026
How should you repurpose a podcast into short clips?
Break it into standalone chunks. Each clip should deliver full value on its own, so someone can get everything they need from it wherever they find it,...
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June 16, 2026
How many times do you have to share content before people notice?
About seven. Don't assume people have seen your stuff, even people close to you. You have to put it in front of them repeatedly before it registers.
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June 16, 2026
How do you manage LinkedIn's weekly connection limit with automation?
A safe tool pauses your campaigns automatically when you approach LinkedIn's weekly connection limit, then resumes when you're clear, and auto-withdraws...
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June 16, 2026
How do you grow your LinkedIn following consistently?
By showing up consistently before it pays off. Mona Juneja grew from 5,000 to 15,000 followers by posting every day, and nobody engaged in the early days....
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June 16, 2026
How do you automate LinkedIn follow-up for sales leads?
Follow-up is where responses come from, but doing it by hand doesn't scale. Mona Juneja built automation because tracking four or five manual follow-ups in a...
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June 16, 2026
Does video content help you show up in AI search?
It can. When you ask ChatGPT or Claude for the best podcast in your niche, helpful video content is part of what gets you named. Mostly Media's CFO show...
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June 16, 2026
Does niching down still matter for content?
Yes. Niching down has been the advice since 2011 and it hasn't changed. There's always a specific audience you can speak to, even one as small as a single city.
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June 5, 2026
Why put a video expert at the B2B strategy table?
Because the value isn't cinematography. Meg Dalessandro of Wistia describes the right person as a creative Swiss Army knife who sees the full vision and...
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June 5, 2026
Zero-Click SEO: Why Brand Mentions Matter More Than Clicks
When AI search shows your name without a link, buyers still see you. Zero-click results drive awareness that converts to pipeline later. Traffic is no longer the right KPI.
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June 5, 2026
Why are more non-video people making video now?
Because the production bar dropped. Meg Dalessandro of Wistia says everything is going video-first, and tools like Zoom and Riverside mean you no longer need...
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June 5, 2026
What should you do when AI search algorithms change too fast?
Don't have a knee-jerk reaction. Keep doing the good best practices that make sense, and use an AI prompt tracking tool to see what's actually worth acting on.
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June 5, 2026
What are LLM-friendly video embeds?
LLM-friendly embeds put your video's transcript into the embed code so AI can read it. Meg Dalessandro of Wistia explains how that turns a video from a...
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June 5, 2026
Should B2B marketers chase video trends or plan first?
Plan first. Meg Dalessandro of Wistia says the time you spend up front on the video, its goal, and its audience beats jumping on whatever trend you saw on...
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June 5, 2026
Is video-first better, and does more clips mean more value?
Video-first works when the input is great, and more clips only help if each one actually says something. Meg Dalessandro of Wistia explains why quality of...
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June 5, 2026
Is SEO dead, or do awareness searches still feed pipeline?
SEO is not dead, and ignoring top-of-funnel awareness searches now will quietly dry up your pipeline a year or two from now.
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June 5, 2026
How to Respond to Google AI Overview Changes
Before you chase an AI Overview rumor, ask whether the change makes sense for your customers and your business. Carolyn Outhwaite explains what to monitor, what to ignore, and when to act.
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June 5, 2026
How should you optimize video for AI search?
Give AI something to read and keep control of where your video lives. Meg Dalessandro of Wistia explains why owned embeds with transcripts beat treating...
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June 5, 2026
How should video content map to the buyer's journey funnel?
Match each video to a specific question buyers ask at their stage, from broad "what is" searches at the top to vendor-decision questions at the bottom, and...
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June 5, 2026
How has B2B video marketing changed?
It went from one expensive video for everything to a whole new playing field of formats. Meg Dalessandro of Wistia explains why there's now a place for both...
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June 5, 2026
How does customer search intent map to awareness and pipeline?
Top-of-funnel awareness searches today become your pipeline and closed deals later, so the searches buyers run to first learn about you feed everything...
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June 5, 2026
How do you protect video content from AI scraping?
You don't block the scraping, you make sure your video is the thing AI shows, because a YouTube video pulled into an AI overview gets attributed to you by name.
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June 5, 2026
How do you measure success in AI search results?
Stop tracking traffic as your main KPI. Measure how present your brand is across AI search tools, including the mentions that never send a click.
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June 5, 2026
How do you make a video strategic instead of doing everything at once?
Pick one job. Meg Dalessandro of Wistia says a video that tries to speak to everyone ends up saying nothing, so you lock down the goal and audience before...
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June 5, 2026
How do you avoid chasing AI search algorithm changes?
Stop reacting to every rumor and revert to best practices and what makes sense for your customers, because anything that doesn't make sense usually won't last.
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June 5, 2026
How do videos get attributed in Google AI Overviews?
When a video shows up in a Google AI Overview, Google usually shows the actual YouTube video and credits it to you by name.
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June 5, 2026
Garbage In, Garbage Out: Meg Dalessandro on Video-First Content
Meg Dalessandro is a content producer at Wistia. She came up through graphic design, UX, and video before moving into writing, which means she sees the whole...
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June 5, 2026
Don't chase the AI search chaos. Carolyn Outhwaite.
Don't have knee-jerk reactions to AI search rumors. If a tactic doesn't make sense, it probably won't last.
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June 5, 2026
Does video help companies show up in AI search?
Yes, but it depends on how you embed it. Meg Dalessandro of Wistia says the wrong embed makes your video invisible to AI, while the right one feeds AI the...
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June 5, 2026
Does video help AI search rankings?
Yes, the right kind of video can show up in Google AI Overviews and get attributed to you, but only helpful videos, not brand or promo ones.
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June 5, 2026
Blog or video: which wins late-funnel AI search?
Late in the buying cycle, comparison and decision content usually shows up as a blog or web page, not a video, while video tends to surface earlier as a...
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June 2, 2026
Why does video build trust at the bottom of the sales funnel?
Because the video speaks for itself. Dane Frederiksen explains that video is one of the few places you can own the conversation. It's visibly not...
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June 2, 2026
Why does AI-generated content lose traffic over time?
Because Google catches up with it. Sam Dunning says the "zero to 10 million traffic in 30 days" slop play can spike fast, but three months later the traffic...
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June 2, 2026
Why do competitors keep getting recommended in AI search?
Because they've done the work to be the answer. Sam Dunning says the most common frustration he hears is founders watching competitors get recommended on AI...
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June 2, 2026
Why do B2B SaaS companies need video marketing?
Because high-ticket buyers don't decide from one search result. Sam Dunning says video is the trust layer in his "deadly trio", the thing that proves...
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June 2, 2026
What is the "deadly trio" SaaS marketing strategy?
It's Sam Dunning's marketing engine: SEO and AI search, LinkedIn, and YouTube, three channels working together instead of in isolation. SEO captures demand,...
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June 2, 2026
What is a money keyword matrix for SaaS SEO?
It's a simple four-column sheet Sam Dunning uses to map how buyers actually search. The columns: how people refer to your solution, the industries you serve...
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June 2, 2026
SEO Alone Won't Sell SaaS. Sam Dunning's "Deadly Trio" Will.
Sam Dunning runs Breaking B2B, where he helps 45-plus SaaS companies do "SEO and AI search for revenue, not vanity." His core argument: SEO on its own rarely...
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June 2, 2026
How do you target high-intent search queries in B2B SEO?
Start with buyers, not learners. Sam Dunning says skip the high-traffic informational keywords and focus on the 3–5% of dream clients who have sales intent...
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June 2, 2026
How do you build a SaaS video strategy that saves time and money?
Plan the video first, then reuse it. Sam Dunning and Dane Frederiksen describe using one recording as the core ingredient that becomes articles, comparisons,...
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June 1, 2026
Where does video fit in the buyer's journey?
Everywhere. Video isn't just a top-of-funnel brand play. Margie Agin says it earns its place across the entire buyer's journey, and even after the sale.
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June 1, 2026
Is go-to-market a launch or an ongoing process?
An ongoing process. Margie Agin says go-to-market isn't a one-time product launch or just the sales team. It's an operational system that runs across the...
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June 1, 2026
How do you turn one topic into many content formats?
Make the same idea consumable for different people. Margie Agin builds one topic into formats for readers, watchers, and skimmers, and her favorite source...
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June 1, 2026
How do you roll out video across a whole company?
Give every team a starting point, not a blank screen. Margie Agin says you can't lock video to the brand team anymore, so the move is to hand teams one core...
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June 1, 2026
How do B2B teams actually use video for go-to-market?
Different teams use it differently. The brand team makes the showcase pieces, product teams make scrappy demos, and sales uses quick personal videos. Margie...
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June 1, 2026
Go-To-Market Isn't a Launch. Margie Agin Explains.
Margie Agin works at the intersection of marketing, sales, product, and customer success. Her whole job is getting those teams pointed in the same direction,...
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May 30, 2026
Win GEO With Video. Jason Barnard on AI Search Signals.
I sat down with Jason Barnard, founder of Kalicube and creator of the Kalicube framework, to talk about how founders show up in AI search and where video...
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May 30, 2026
Will an unedited phone video show up in AI search results?
Yes. On Cassie Clark's own brand, a single Q&A video filmed on her phone with no editing, on what she now calls a bad hair day, showed up in Google AI Overviews and stayed there for months.
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May 30, 2026
Why Should Video Come Before the Blog in Content Strategy?
Because one video gives you a blog, a LinkedIn post, a short, and an FAQ clip, but a blog only gives you a blog.
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May 30, 2026
Why is video the best signal generator for AI?
AI engines do not rank you by how much content you make, they rank you by watch time, shares, and engagement, and only video produces all of those at once.
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May 30, 2026
Why is SEO traffic declining?
SEO and paid-ads expert Brenton Thomas explains why organic search traffic is dropping: Google's `num=100` change wiped out bot impressions, and AI overviews...
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May 30, 2026
Why does YouTube matter for AI visibility?
YouTube is owned by Google and trains every Google AI product, including Gemini, AI Overviews, AI Mode, and Vertex API. You cannot opt out, and if you didn't...
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May 30, 2026
Why Does AI Content Need a Human Touch?
Because if every brand in your category leans on the same AI tools, every brand's content starts to sound generic and vanilla.
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May 30, 2026
What's AI's role in video marketing?
AI can speed up scripting and production, but if you let it generate the whole video, it has no soul and people see right through it.
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May 30, 2026
What's AI's role in personal branding?
AI can speed up your work, but your personal brand is your most precious asset and only you can protect the reputation behind it.
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May 30, 2026
What is a holistic SEO strategy?
SEO expert Brenton Thomas explains why winning in AI search means looking past your own website, to third-party features, reporter mentions, and social, not...
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May 30, 2026
What Is a Good B2B Video Strategy?
A good B2B video strategy answers the questions buyers are asking AI search engines, uses real subject matter experts, and matches production quality to the...
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May 30, 2026
What belongs in your marketing mix?
SEO and paid-ads expert Brenton Thomas gives his main message to marketers worried about AI: nothing dies. Keep email, Google Ads, and SEO, and add GEO as...
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May 30, 2026
Video First, Blog Second. Sherri Schwartz on B2B Video.
Sherri Schwartz runs marketing at Ovation CXM and has spent 17 years in B2B marketing. She thinks most teams have the content order backwards.
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May 30, 2026
The 3 Sites LLMs Trust Most. Kaleigh Moore on AI Search.
Kaleigh Moore has been writing for B2B SaaS for 12 years, reporting for Forbes and Vogue Business, and is now a Harvard graduate student studying LLM...
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May 30, 2026
Check the work, don't theorize. Cassie Clark on GEO and video.
Cassie Clark is a fractional content strategist and AI search optimization expert. She has spent months publishing on her own personal brand and her own website before taking any of it to clients.
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May 30, 2026
Should your business use AI just because everyone else is?
No. Stacy Thal says the pressure to use AI because everyone else does is the same mistake companies made with websites in the dot-com era.
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May 30, 2026
Should I pay for AI visibility tracking software?
No. Christopher Penn says cancel it. AI visibility tracking software cannot tell you what your true AI visibility is because Google personalization changes...
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May 30, 2026
Is AI going to price out individual contributors?
Morgan Short thinks AI tool prices will keep climbing until only enterprises can afford them, pricing out solo creators and individual contributors.
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May 30, 2026
How to Use AI for Backlinks. Brenton Thomas.
Brenton Thomas is a marketing expert focused on paid ads, SEO, and bottom-of-funnel leads and revenue. He sat down with Dane to talk about the handful of...
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May 30, 2026
How Long Does It Take to Show Up in AI Search Results?
Plan for 6 to 9 months. AI search visibility is a long-term play, not a quick win. The brands moving today are capturing white space the rest of the market...
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May 30, 2026
How Does Video Help You Show Up in AI Search?
Video is how B2B brands prove they're real. AI search engines pull from human content because that's what their users trust to make buying decisions.
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May 30, 2026
How do you prevent AI context drift?
SEO and paid-ads expert Brenton Thomas shares his fix for AI that "starts to veer off" in long sessions: keep it short, ask a few questions at a time, and...
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May 30, 2026
How do you plan a video content repurposing strategy?
Plan where content goes before you make it, not after. Dane calls this pre-purposing: decide the business need and reuse plan up front.
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May 30, 2026
How do you measure AI visibility for your business?
The gold standard is a free-form "How did you hear about us?" text field on your contact form, analyzed monthly with AI to spot ChatGPT, Claude, Google, and...
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May 30, 2026
How do you create video content for SEO?
Record one expert answering the top questions people ask, cut each answer into its own YouTube video, then embed it in a blog post on your domain.
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May 30, 2026
What Content Do LLMs Trust Most? Community Beats Brand Every Time
Across ChatGPT, Perplexity, and other AI search engines, Reddit, YouTube, and LinkedIn dominate B2B citations. Third-party voices win. This is what that means for your strategy.
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May 30, 2026
How do I take control of my personal brand for AI search?
Build a one-page personal website that states who you are, link out to your proof and link back, and AI engines learn to repeat your story.
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May 30, 2026
How do I know if YouTube videos will get my B2B SaaS cited by AI?
Run an AI visibility audit on the prompts that matter to your business. If YouTube videos show up in the cited sources for those prompts, and the cited...
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May 30, 2026
How Can You Repurpose Video Content for Larger Audiences?
Hand your videos to your partners. They will reuse them in places you would never have thought to put them.
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May 30, 2026
How Can B2B Software Videos Be Fun and Exciting?
Steal the energy from B2C ads. Borrow the playbook from Coca-Cola and Airbnb, then translate it into something brand-safe for B2B.
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May 30, 2026
Does video influence AI search citations?
Yes. Video is one of the content formats that AI search engines like ChatGPT and Perplexity pull from when they generate cited answers, and the influence is...
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May 30, 2026
Content With a POV, Not AI Slop. Morgan Short.
Morgan Short is a content strategist who works with B2B SaaS founders, CEOs, and subject matter experts. She sat down with Dane to talk about why human point...
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May 30, 2026
Can you predict what AI search will recommend?
No. Google personalizes AI search results based on your Gmail, calendar, photos, and YouTube views, so two people running the same query get different brand...
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May 30, 2026
How to Start With GEO: Audit Before You Optimize
Before you chase AI search rankings, audit what is already working. GEO expert Adrian Dahlin explains why auditing first beats guessing, and how to run one.
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May 30, 2026
AI Is a Fantastic, Idiotic Intern. Stacy Thal on AI.
Stacy Thal is a brand and creative strategist who helped build conversation design for the Google Assistant, the product that became Gemini. She sat down...
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May 30, 2026
11% AI Referrals. Christopher Penn on GEO and video.
11% of Trust Insights' new business now comes from AI referrals. That's the last six months, and Christopher Penn calls the number astonishingly high.
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May 28, 2026
What AirOps Is Doing Right With B2B Video Content
AirOps helps brands get cited in AI answers. Episode 1 of Video Done Right tears down what's working in their video strategy, and what could go further.
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May 28, 2026
How Important Is Video for AI Zero-Click Visibility?
GEO expert Jessica Hennessey couldn't name a single B2B company doing video right for AI search. She explains why LLMs are 'lazy,' why long-form videos are invisible to AI, and what to make instead.
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May 28, 2026
AI Search Visibility: How B2B Video Gets You Cited
YouTube is the #1 social source cited in Google AI Overviews. 80% of the B2B buyer journey is now self-directed. Here's how video solves both problems at once.
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May 26, 2026
Does YouTube Video Actually Show Up in AI Search? What We Found With Jess Hennessey
Dane Frederiksen and GEO expert Jess Hennessey review whether YouTube videos show up in Google AI Overviews and Perplexity answers. We also check ChatGPT.
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May 26, 2026
Why is video now a need-to-have for B2B marketing, not a nice-to-have?
Because B2B buyers are drowning in AI-generated written content. Brands are losing visibility and losing control of their own message. Video gives buyers...
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May 26, 2026
Why do LLMs prefer chapter-formatted transcripts over wall-of-text?
Because LLMs are lazy. They do not want to do the extra reasoning work of figuring out what each section of a long transcript is about. A chapter-formatted...
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May 26, 2026
How do Google AI Overviews pull in YouTube videos as citations?
Google AI Overviews and AI Mode now pull YouTube links directly into their generated answers. That gives a brand something the rest of the AI search surface...
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May 25, 2026
What Is a Video-First Content Pre-purposing Pipeline?
A 53-second proof of concept and the written tour underneath it: how one short solo recording becomes a blog post, a newsletter, and a YouTube video, all optimized for AI search, all automated wherever it doesn't harm trust.
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May 24, 2026
What does a video-first content marketing strategy look like for B2B?
Andy Crestodina did it himself days before this interview. Record first, then let AI outline the article from the transcript.
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May 24, 2026
How to get AI to recommend you. Andy Crestodina.
The right question isn't how to be visible in AI search. It's how to get recommended by it.
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May 24, 2026
How do you get recommended by AI search results?
Andy Crestodina says most marketers chase the wrong goal, being visible in AI search, when the real game is becoming the brand AI recommends.
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May 24, 2026
Twitch Sales Enablement: 10+ years of campaign wrap-ups, 100+ sponsors served
Digital Accomplice has been Twitch's go-to campaign wrap-up video partner for 10+ years, producing 250+ sponsorship recaps and supporting $500M+ in Twitch sponsorship pipeline.
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May 24, 2026
TubeMogul: Scaling video across every business function, until Adobe bought them
Digital Accomplice was TubeMogul's video partner for 4+ years, producing recruitment, event, product, sales, and brand video across the company as it scaled, culminating in their acquisition by Adobe.
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May 24, 2026
IBM Cyber Campus: How a $50K video helped secure a $5M federal grant
One 3-minute film that takes prospects from "What is Cyber Campus?" to "I can see this on our campus.", helping IBM and AWS secure a $5M federal grant with $42M+ more in pipeline, and now serving as the frontline revenue tool on the IBM Cyber Campus webpage.
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May 23, 2026
The Pre-purposed Pipeline, Step by Step: From One Video Interview to Ten Published Assets
The operations guide for the Pre-purposed content machine. Every step from a guest booking the recording on Calendly through the final LinkedIn post, with the actual links, file paths, and commands a teammate or contractor would need to run it.
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