Cohort
Build the engine — with peers, in public.
A four-week live cohort with a tight group of B2B operators. Every week we ship one piece of the engine: strategy, recording, pre-purposing, then distribution with AI optimization. By the end, you have a running content machine — not a binder.
Pay per cohort. Limited seats — kept small on purpose.
Next cohort starts Tuesday, July 21. Waitlist gets first pick of seats.
Best for
Marketing leads and founders who want the framework and the accountability of a peer group — not a 1:1 engagement.
What's included
- •Weekly live cohort sessions — small room, real teardowns
- •Templates for every step of the Pre-Purposed Package
- •1:1 office hours window with Dane during the cohort
- •Private cohort Slack — for accountability and feedback between sessions
- •All session recordings, kept for life
Week by week
What we build, in order.
- Week 1
Strategy
Lock the plan before anything gets recorded: who the videos are for, the questions buyers actually ask, who owns each step, and how you'll know it's working. You leave with a one-page operating plan, not a brainstorm.
- Week 2
Recording
Capture the raw material. We set up a repeatable interview-style recording session (Riverside, separate tracks, no studio) and you record your first long-form conversation during the week.
- Week 3
Pre-purposing
Turn one recording into a content set: long-form video, short clips, a blog post, and a newsletter, all cut from the same hour. This is the step that makes the engine cheap to run.
- Week 4
Distribution + AI optimization
Ship it where buyers look (YouTube, LinkedIn, your site, your list) and make it show up when AI does the answering: transcripts, schema, question-anchored pages, and the GEO checks that get your expert cited in ChatGPT and Perplexity. You leave with a publishing checklist and a cadence that doesn't depend on motivation.
Ready
A small, paid cohort that builds your video + AI visibility engine in public, alongside other operators doing the same.
FAQ
Common questions.
- When's the next one?
- The next cohort starts Tuesday, July 21 and runs four weeks. Seats are limited and the waitlist gets first pick, so join the list and you'll hear before seats open publicly.
- Is this better than the 1:1 Consulting Hour?
- Different. The Hour is a fast diagnosis. The Cohort is a build. Most people use the Hour first to figure out if the Cohort is the right move.
Other ways in
Free Assessment
A one-page AI Visibility Snapshot of where your company shows up in ChatGPT, Perplexity, and Gemini — and where your competitors beat you.
Free Video Session
A free, no-cost recording session that produces one finished, edited video you can keep — a real taste of how the monthly engine feels.