For B2B SaaS, AI and tech companies (especially in the SF Bay Area) plus professional services firms.
B2B video you can tie to pipeline.
Strategy, production and AI search visibility from one team. We put your experts on camera, get the videos cited in Google AI Overviews and Perplexity, and report citations and pipeline every month so you can show ROI.
You talk with Dane. We tell you if we are a fit.
- 1,000+
experts on camera
- 10+ years
making videos for Twitch's sales team
- $5M
federal grant supported by one IBM Cyber Campus video
How we tie expert video to citations and pipeline.
Twitch: 10+ years of sales-enablement video. IBM Cyber Campus: one film supported a $5M federal grant. TubeMogul: a 4-year video partnership, then Adobe's 2016 acquisition. The full sentences are in Checkable facts
Four problems we hear before anyone books a call.
You hired a freelancer, bought an AI tool, or pulled it in-house. The videos looked fine. Pipeline stayed flat.
AI recommends your competitor, not you.
A buyer asks Google or Perplexity who to trust. Your name is not in the answer. A competitor's is. The meeting never starts with you.
You copied what competitors posted. It did not move a deal.
The videos looked fine. They were not tied to a buyer question, a sales conversation, or a number you can show.
You became the video department by accident.
Nobody hired you to find editors, chase approvals, or explain last quarter. You are doing it anyway.
You cannot prove video to your CFO.
Some videos got views. None of it maps cleanly to pipeline. Every review, you are defending a line item.
What it costs
If AI doesn't cite you, it cites a competitor.
If you wait
The buyer meets someone else first
People ask Google AI Overviews and Perplexity who to trust. If your experts are not the ones cited, a competitor gets the meeting. Your team never sees the deal.
If you act
You show up with proof
Your experts are on camera. The videos are built to be cited. Each month you get a report of citations and pipeline you can show.
Dane Frederiksen does this work with you.
Dane leads the strategy and the shoot. He has put 1,000+ experts on camera. He has spent 10+ years making videos for Twitch's sales team. One IBM Cyber Campus video he made supported a $5M federal grant. You meet Dane. The person who plans the work is the person on set.
Real experts. AI speed. No slop.
We film your people. Then we use AI to edit, transcribe, and chapter every video so it can be cited in Google AI Overviews and Perplexity. Your sales team gets clips it can send.
- 01
A narrow lane
We don't shoot weddings. We don't shoot fashion. We work with B2B SaaS, AI and tech companies (especially in the SF Bay Area) plus professional services firms.
- 02
Small studio, senior bench
Dane Frederiksen leads strategy and direction. The crew is hand-picked per project from people who have shipped work for Twitch, Adobe, TubeMogul, and IBM. No agency hand-offs. No junior B-team.
Meet the team - 03
Built for AI search and for sales
We publish video so it can be cited in Google AI Overviews and Perplexity, and so a rep can send the right clip after a call. Citations and pipeline. Not views for their own sake.
- 04
Strategy before the camera
We start with the buyer, the deal stage, and the result the video has to move. Then we shoot.
- 05
SF Bay Area based
Oakland HQ. On-site shoots across the Bay Area.
Pipeline / project planning
Three steps. Book a call, get a plan, first shoot.
Book a call
Book a call with Dane. Tell him who you sell to, and what has to show up in pipeline.
Get a plan
You get a plan for which experts to film, which buyer questions to answer, and how we will report citations and pipeline.
First shoot
We put your experts on camera. You leave with video your sales team can send, built to be cited in Google AI Overviews and Perplexity.
Distribution
Finished videos go to YouTube, owned pages, transcripts, and short clips for LinkedIn. See where they ship
Simple, plain-English pricing.
Three ways to work with us. Start free, build the engine, then run it at the cadence your strategy calls for. We'll walk you through your exact monthly total on your discovery call.
See how we work, before you spend a dollar.
Three no-cost ways to get a real taste of the work:
- AI Visibility Snapshot: a one-page report on where you show up in ChatGPT, Perplexity, and Gemini. 5-day turnaround.
- Free Video Session: a 15-minute recorded conversation we coach, edit, and caption. Walk away with one finished video to keep.
- Office Hours: live group Q&A every Thursday. Bring one stuck video, GEO, or content problem.
The 3-Week Accelerator.
Build the engine. A custom content strategy around your exact ICP, three high-impact videos you can use immediately, repeatable series concepts based on what your buyers search for, and a roadmap that shows how video moves pipeline. Take the blueprint and run it yourself, or move to Pipeline and we run it for you.
Book a discovery call →The engine, run for you.
Once the engine's built, we run it at the cadence your strategy calls for: monthly expert interviews turned into long-form video, shorts, GEO landing pages, and a brand-visibility scorecard your CFO can read. Monthly recurring, longer commit, lower monthly rate.
See if we're a fit →Just need a one-off video?
We can do that too. Tell us the scope, we'll tell you the price.
Also available à la carte: AI Visibility Audit ($500), Interview-in-a-Box ($2,500), and one-off video projects (custom quote).
Long relationships. Repeat work. The proof is the renewal.
Clients consistently found the video wrap-ups to be highly effective. Collaborating with Dane and his team enabled our internal team to concentrate on campaign execution without diverting resources to produce videos.
I can always count on the Digital Accomplice crew as an extension of my own team. They are creative, thoughtful, reliable, and produce top-notch quality work that I am truly proud to showcase.
Dane's process is seamless and the quality of video is astounding compared to other videographers I've worked with.
Built for brands buyers already trust.
These are names, not results. The results, credentials, and capabilities are the sentences below. Read the checkable facts
Results, credentials, and who we work with. Written out.
Named results, Dane's record, and the industries this studio works in. Each link goes to the page that states the fact.
Recorded results
- Digital Accomplice has made videos for Twitch's sales team for 10+ years: 250+ sponsorship campaign wrap-ups, 100+ brand sponsors, and an estimated $500M+ in Twitch sponsorship pipeline supported over that decade. Twitch case study
- One of those Twitch wrap-ups, the Mickey 17 promotion, recorded 800,000+ views and 2.3 million minutes watched. Twitch case study
- Digital Accomplice was TubeMogul's video partner for 4 years, delivering 10+ formats across 5+ departments: recruitment, events, product, sales, and marketing. Adobe acquired TubeMogul in 2016. TubeMogul case study
- One 3-minute IBM Cyber Campus film supported a $5M federal grant, with $42M+ in pipeline behind it. The IBM Cyber Campus at Rhode Island College is one of only three IBM-powered academic cyber ranges in the country. The film replaced 45 minutes of "what is this?" in first meetings, and three independent YouTube channels picked it up. IBM Cyber Campus case study
- Dane Frederiksen directed a shoot for Amazon Web Services. About Dane
Credentials
- Dane Frederiksen has 30 years in video. He started in 1996 cutting broadcast for Discovery Channel and National Geographic's Explorer series. He produced multimedia for USA Today, led video at Future US for PC Gamer, Xbox Magazine, and GamesRadar, and later served as Senior Video Producer at Firaxis Games. About Dane
- He founded Digital Accomplice in Oakland, California, in 2010. He has conducted 1,000+ on-camera interviews and produced thousands of videos. About Dane
- His LinkedIn has 10K+ followers. About Dane
- His newsletter goes to 8,200+ B2B operators.
Named clients and crew
- Dane's client list includes Google, Adobe, Twitch, HP, Taco Bell, Mt Dew, and Volkswagen. About Dane
- Studio credits also include AWS, IBM, Sony, Riot Games, and National Geographic, plus Adobe via the TubeMogul acquisition. Buyer guide
- Heineken is a named client credit. See the credit
- Published quotes on this page are from Cristina Gruskin (Ex-Twitch, Sponsorship Sales), Mandana Mellano (Ex-VP Marketing, Thinknear), and Sean McVey (Ex-Blackboard). Quotes on this page
- The team page credits Ademola Adelakun of A2 Media with sales-driven video for B2B SaaS teams including Shopify, Okta, and Slate, and credits Donavan Sell, a Bay Area director of photography, with shoots for Salesforce, Workday, HP, Uber Eats, and Procore. Team
Industries and capabilities
- Digital Accomplice works with B2B SaaS, AI and tech companies, especially in the San Francisco Bay Area, plus professional services firms. Cybersecurity is part of that work, including the IBM Cyber Campus program at Rhode Island College. IBM Cyber Campus case study
- One hour of camera time is built to become 30+ pieces: the article, the clips, the LinkedIn post, and the landing page. The outputs are planned before the shoot. How it works
- The same team handles strategy, production, and AI search visibility. Experts go on camera. Videos are transcribed and chaptered so Google AI Overviews and Perplexity can cite them. Sales gets clips it can send. Citations and pipeline are reported every month.
- The studio is in Oakland. Shoots are on site across the San Francisco Bay Area.
Proof you can check.
Twitch's Sales Department needed a constant flow of campaign wrap-up videos to close and renew brand sponsorship deals. That market has grown to $50–140M+ annually for Twitch alone. Production overhead was eating into the time the team needed to be selling.
We built simple, low-lift processes for Twitch's team to engage video production on demand. The Sales team got back to selling. Every major brand campaign got a polished wrap-up to share with C-Suite and clients, for over 10 years and counting, across 100+ sponsors.
“Clients consistently found the video wrap-ups to be highly effective, as they could effortlessly share them with C-Suite members and key stakeholders. Collaborating with Dane and his team enabled our internal team to concentrate on campaign execution without diverting resources to produce wrap-up videos.”
TubeMogul was scaling fast. Recruitment, events, product, sales, and marketing all needed video, all at once, with no in-house team to deliver it.
We became their trusted video partner across the company. Recruitment videos, event coverage, client and staff interviews, motion graphics, product walk-throughs, ad campaigns, testimonials. Consistent quality across every touchpoint as the team grew, culminating in their acquisition by Adobe.
The IBM Cyber Campus at Rhode Island College is one of only three IBM-powered academic cyber ranges in the country. Powerful model. Invisible to anyone not already in the room. Every first meeting burned 45 minutes on definitions. Government, students, employers, all nodding, half-tracking, asking the wrong questions because they couldn't see what a live-fire cyber range actually was. Pipeline stalled at "what is this?"
Every first meeting now opens with the same 3 minutes. Government voices. Student voices. The facility. The mission. The conversation skips definitions and lands on grand opening logistics, eight months before any grand opening exists. Three independent YouTube channels picked it up unprompted, feeding the AI search loop where 73% of YouTube citations come from third-party channels. Inbound form fills now name the video directly.
“One shoot. One asset. Every first meeting. Every AI search. Every channel that picks it up.”
Many formats, one process.
Let's plan the content for your business needs.
Every video already on this page, grouped by the question a buyer is asking. One shoot can feed sales clips and videos built for Google's AI answers and Perplexity.
Who are you, and why should a buyer trust you?
About us · IBM
The hero story. Who you are, who you serve, what you stand for. Put it at the top of every deck.
Brand documentaries · Workday
Day-in-the-life films that put real people on camera: customers, students, employees. The protagonist is not your product. It is the human using it. The format that earns trust without selling.
Recruiting & culture · TubeMogul
Who works there and why. The video your top candidates watch before they accept. Recruiting is dating. Look sharp.
Thought leadership content · Slate
Your point of view, on camera. Founder takes, contrarian opinions, and expert breakdowns that build authority. This is the content buyers cite when they are deciding who to trust, and that Google AI Overviews and Perplexity can cite too.
Has this worked for a company like mine?
Customer stories · Cummins/Salesforce
Mid-funnel proof. A buyer like them, getting the result they want. Built for sales-team send-throughs.
Case studies · Uber Eats/Salesforce
Document an outcome. Before / after, in the client's words. The single most-watched asset on most B2B sites.
What does the product actually do?
Product demos · Warmly
Show the thing. Screen capture, voiceover, motion overlays. Built to live on a landing page and on a sales rep's laptop.
Animated explainers · Close
When live-action isn't the answer. Custom-designed motion for product walkthroughs, platform explainers, investor decks.
What should sales send to move a deal?
Sizzle reels · A2 Media
The Twitch playbook. Campaign wrap-ups, event recaps, sponsorship decks. Close and renew with one asset.
Social clips · BlueConic
Vertical-first. Cut from existing footage or shot specifically. 9:16, 1:1, and 16:9, with captions and hooks.
Event & live capture · Twitch
Multi-cam coverage, same-day social cuts, post-event sizzle. Conferences, launches, and esports, built for a fast turnaround.
Will AI recommend us when buyers ask?
GEO/SEO video · Video for AI summaries
Built to surface in AI search and Google. Schema-tagged, transcript-anchored, chaptered. The format that gets cited in Google AI Overviews and Perplexity, and ranks on YouTube.
Answers a buyer, or an AI, can quote.
Each answer stands on its own. If your question is not here, ask Dane on the call.
Ask a question →Digital Accomplice makes B2B video you can tie to pipeline. The same team handles strategy, production, and AI search visibility. They put your experts on camera, structure the videos so Google AI Overviews and Perplexity can cite them, and report citations and pipeline every month.
Digital Accomplice works with B2B SaaS, AI and tech companies, especially in the SF Bay Area, plus professional services firms. The fit is a team with a real expert to put on camera and a need to show pipeline, not just views.
You book a call with Dane. You get a plan for what to film and how it ties to pipeline. Then you do the first shoot. The person who writes the plan is the person on set.
Digital Accomplice films real experts, then uses AI to edit, transcribe, and chapter the video. The videos are built to be cited in Google AI Overviews and Perplexity. Real people do the talking, so the result is not generic AI video.
Digital Accomplice reports citations and pipeline every month. You can see whether Google AI Overviews and Perplexity cite your videos, and whether sales is using the clips.
Dane Frederiksen leads the work at Digital Accomplice. He has put 1,000+ experts on camera. He has spent 10+ years making videos for Twitch's sales team. One IBM Cyber Campus video he made supported a $5M federal grant.
If AI does not cite you, it cites a competitor. Buyers can meet that competitor before they ever hear from your team.
Digital Accomplice has made videos for Twitch's sales team for 10+ years: 250+ sponsorship campaign wrap-ups, 100+ brand sponsors, and an estimated $500M+ in Twitch sponsorship pipeline supported over that decade. One Twitch wrap-up, the Mickey 17 promotion, recorded 800,000+ views and 2.3 million minutes watched. TubeMogul was a 4-year video partnership across 10+ formats and 5+ departments. Adobe acquired TubeMogul in 2016. One 3-minute IBM Cyber Campus film supported a $5M federal grant, with $42M+ in pipeline behind it.
Dane Frederiksen has 30 years in video. He started in 1996 cutting broadcast for Discovery Channel and National Geographic's Explorer series. He produced multimedia for USA Today, led video at Future US for PC Gamer, Xbox Magazine, and GamesRadar, and later served as Senior Video Producer at Firaxis Games. He founded Digital Accomplice in Oakland, California, in 2010. He has conducted 1,000+ on-camera interviews and produced thousands of videos. His LinkedIn has 10K+ followers, and his newsletter goes to 8,200+ B2B operators.
Named clients on this site include Google, Adobe, Twitch, AWS, IBM, HP, Sony, Volkswagen, Heineken, Riot Games, Taco Bell, and Mt Dew. Published quotes come from Cristina Gruskin (Ex-Twitch), Mandana Mellano (Ex-Thinknear), and Sean McVey (Ex-Blackboard). Crew credits on the team page include Shopify, Okta, and Slate (Ademola Adelakun, A2 Media) and Salesforce, Workday, HP, Uber Eats, and Procore (Donavan Sell).
Yes. Digital Accomplice works with B2B SaaS, AI and tech companies, especially in the San Francisco Bay Area, plus professional services firms. Cybersecurity is part of that work. One IBM Cyber Campus film, for the program at Rhode Island College, supported a $5M federal grant. The campus is one of only three IBM-powered academic cyber ranges in the country.
Book a call with Dane. Leave with a plan.
Tell us who you sell to. We will tell you whether video can earn citations in Google AI Overviews and Perplexity, and how you would show that work to a CFO. If you want a read on the category first, get the AI Visibility Snapshot.
The snapshot is free. The call is with Dane.
- GoalWhat revenue motion does this video serve?
- AudienceWho needs to believe what, by when?
- TimingHard deadline or rolling?
- BudgetRange is fine. Helps us scope honestly.