How do you test AI visibility for the right audience?

Include the buyer’s role and company context in your test prompts to approximate relevant situations while recognizing that real users remain different.

For B2B marketers, this is one part of choosing a useful video plan. Start with your buyers’ questions before committing production time.

Quick Answer

• Adrian adds a role or persona to the test prompt.
• Dane treats the prompt set as a map of desired coverage.

This fits inside a bigger picture. If you want the full view first, here's the bigger picture.

What this means for your video plan

Personalization makes a broad query an incomplete picture of a buyer’s experience. Adrian explains that the team can add a role or persona to the test prompt, such as a marketing leader at a B2B company.

That helps define whose problem the question represents. A request from a SaaS marketing leader can differ from a request from someone buying a personal service. The prompt needs enough context to make that difference visible.

In the full interview, the research also combines the service, intended outcome, industry, and geography when relevant. The team is defining a set of situations it wants to investigate. It is not claiming those constructed prompts capture every real buyer.

Dane describes the result as a map of the coverage they want. That is a useful way to think about a content plan: identify the decisions you want to help with, then check where your business and sources appear.

The next step is editorial judgment. A missing mention does not automatically tell you which video to make. You still need to inspect the answers, consider buyer demand, and choose what would help someone understand their options.

For a practical first test, write down the buyer role, the service needed, and the outcome they want. That is a suggested application of Adrian’s explanation. Keep the wording with your observations so future comparisons describe the same situation.

The limit is important: a persona prompt approximates context. It does not reproduce an individual user’s full account history, preferences, or buying decision.

It is useful to keep the original buyer language alongside the constructed prompt. Dane describes having sales transcripts with questions buyers actually ask. Those can help a team check whether its research reflects real problems or only its preferred service description. The prompt is still a test. Its job is to make the research more relevant, not to manufacture a favorable result that stands in for the market.

Doing the thing is the easy part. The hard part is knowing where you're already winning and where you're invisible. That's exactly what our free AI Visibility Snapshot shows you, before you spend a dollar.

Frequently Asked Questions

Can I reproduce every buyer’s personalized AI results?

No. A role-based prompt adds context but does not recreate an individual user’s full history.

What context does the full audit include in its prompts?

The conversation includes role, company type, service, goal, and geography when relevant. These are research choices to be tested.

Does a persona prompt tell me exactly which video to make?

No. The full discussion still requires source inspection and content judgment before choosing the next video.

If you need help choosing the buyer questions your video should answer, talk with Dane.

Clip Transcript Source

Riverside source excerpt corresponding to this clip. The edit may differ slightly.

Another thing we do when we're creating prompts is sometimes we will start by defining an ICP, an actual role or persona. The reason for this is I mentioned that an AI tool that you're using every day, like a chat GPT, has so much information about you. When people out there in the real world are asking questions, they're getting super personalized results.

Well, we want to try to simulate somewhat those personalized results that people are getting by defining the persona in the prompt itself. And that's what you can see here. I am CMO at a BDAI company. I am a VP of marketing at a B2B SaaS company. So that helps make sure we're testing for the right kind of people, testing your visibility for the right kind of people.

Dane: Mm-hmm.

Adrian: It's carving out little portions of like a broad category like this. One of the best B2B video marketing agencies.

Most teams don't get this right on the first try. Here's how we approached it for a real team. Curious what it'd look like for you? Let's talk it through.