Resources / Guides
Guides & playbooks.
The arguments and frameworks we use, written down. Each one is a free download, built to help you make the case for video and win in AI search. Steal liberally.
Which guide is right for you?
- →I want to make the case for video to my team or boss
- →I want to show up in ChatGPT and Google AI answers
- →I want to get more content out of a small team
- →I want to turn one interview into both video and written content
- →I want to see what a video strategy deliverable looks like
- →I want to prove video ROI to finance
- →I want to choose a video + AI search partner
Make the case
Why video and AI search matter now, and the argument to win buy-in.
Build the system
How the video-first, AI-search engine actually works, step by step.
Using Video to Be Found in AI Search→
How to make your video the answer ChatGPT, Perplexity, and Google AI cite.
The Pre-Purposing Playbook→
Turn one recorded conversation into a month of content.
The Producer + Strategist Partnership→
Get video that ranks and writing that's defensible, out of one interview.
Prove it & choose
Measure the return and pick the right partner before you commit.
Sample Video Strategy Guide→
A fictional example of the $8,000 strategy handoff, from decisions to roadmap.
Measuring Video ROI Your CFO Will Believe→
The metrics that tie video to pipeline, not just views.
How to Choose a Video + AI Search Partner→
The questions to ask before you sign with any agency or freelancer.