What are LLM-friendly video embeds?
LLM-friendly embeds put your video's transcript into the embed code so AI can read it. Meg Dalessandro of Wistia explains how that turns a video from a...
LLM-friendly embeds put your video's transcript into the embed code so AI can read it. Meg Dalessandro of Wistia explains how that turns a video from a "black box" into something AI search can understand.
Quick Answer
- An LLM-friendly embed adds the transcript of your video into the embed code.
- The transcript is hidden, or "cloaked," in the code, not shown to the viewer.
- It works in the background so AI crawlers can understand and surface your video.
How LLM-friendly embeds work
Most embedded videos give AI nothing. Wistia built LLM-friendly embeds specifically because the search space is changing, and they wanted to give creators more control over how their video appears.
"It puts the transcript of your video into the code of your embeds. So when an AI agent or AI anything is really looking through your site, it can get more information about your video." — Meg Dalessandro
A key detail: the transcript isn't necessarily visible on the page. It's built into the code itself.
"It is embedded hidden, like cloaked... for the most part it's just in the background, doing all the search work for you." — Meg Dalessandro
Wistia also offers embeds that show the transcript below the video in a "see-more" style, but the LLM-friendly version's main job is feeding AI behind the scenes. The reason they built it is blunt: "we know that the search space is changing and you want to have as much control over it as you possibly can."
Frequently Asked Questions
What does an LLM-friendly embed actually add?
It adds the full transcript of the video into the embed code. That gives AI crawlers the spoken content of the video to read and categorize.
Is the transcript visible to viewers?
Not by default. Meg Dalessandro says it's "cloaked," hidden in the code and working in the background, though Wistia also offers a visible see-more transcript option.
Why did Wistia build this feature?
Because search is changing and creators want control over how their video shows up. Without a readable transcript, an embedded video looks like a black box to AI.
Watch the full interview
Meg Dalessandro and Dane Frederiksen go deeper on video-first content and AI search in the full interview.
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Watch the full interview with Meg Dalessandro or jump straight to the YouTube video.