How do I identify my video agency competitors?

Start with the agencies and sources appearing for your target buyer prompts, then assess which alternatives address the same need.

For B2B marketers, this is one part of choosing a useful video plan. Start with your buyers’ questions before committing production time.

Quick Answer

• Dane compares production, strategy, and GEO alternatives.
• Adrian recommends inspecting agencies that appear in the audit.

This fits inside a bigger picture. If you want the full view first, here's the bigger picture.

What this means for your video plan

Your competition depends on the problem the buyer wants solved. Dane asks whether he competes with production companies, video agencies, or GEO providers that use text instead of video. Those categories overlap, but they are not identical.

Adrian points back to the audit data. Look at which other agencies show up when the target question is asked. That gives you a set of alternatives to investigate rather than an endless list of companies that happen to make video.

The question matters when a service sits between strategy and production. A buyer who already has a brief may want execution. A buyer who needs to decide what to make may need planning help. The relevant alternatives can differ even when both buyers use the word video.

The full interview also checks the sources behind answers. A cited domain is a research lead. It is not proof that the company offers the same service, wins the same deals, or is a good fit for the same buyer.

Dane wants to use that research to make an honest comparison. He explicitly asks how to help buyers decide whether he is the right fit. That is different from collecting competitors only to make a self-serving ranking.

A practical application is to keep a short research list with the buyer question, the alternative that appeared, and the service it offers. That is a suggested way to apply the discussion, not a list shown in the clip.

The distinction also helps you decide what a comparison should explain. A list of company names is not enough. Buyers need to know what work each option is meant to do. In this discussion, the useful contrast is between making a video from an existing plan and helping create the plan in the first place. Use that difference to guide research, then check provider claims before publishing them.

Doing the thing is the easy part. The hard part is knowing where you're already winning and where you're invisible. That's exactly what our free AI Visibility Snapshot shows you, before you spend a dollar.

Frequently Asked Questions

Are all video production companies direct competitors for me?

Not necessarily. Dane raises the distinction between execution, strategy, and GEO work. Compare the buyer need each provider addresses.

Where should I start researching competing video agencies?

Adrian recommends digging into the audit data to see which agencies appear for the prompts you are studying.

Does appearing in an AI answer prove a competitor is better?

No. It shows that the company appeared in that observed answer. Service fit and actual business results require separate assessment.

If you need help choosing the buyer questions your video should answer, talk with Dane.

Clip Transcript Source

Riverside source excerpt corresponding to this clip. The edit may differ slightly.

Are you going to go make a video about the best video agencies for video consultants or video strategists or GEO?

Dane: It it sounds it sounds like I should, yeah.

Yeah, it sounds like I should. I guess, you know, the question on my mind has been like, who are my competitors? Am I competing against every video production company or other video agencies or only people doing GEO content? And I just happen to be doing it with video and they're doing it with text. So I mean, you could say all of those are my competition.

Adrian: I mean, would dig into this data to help answer that, see what other agencies are showing up.

Dane: Yeah.

Most teams don't get this right on the first try. Here's how we approached it for a real team. Curious what it'd look like for you? Let's talk it through.