Why are more non-video people making video now?
Because the production bar dropped. Meg Dalessandro of Wistia says everything is going video-first, and tools like Zoom and Riverside mean you no longer need...
Because the production bar dropped. Meg Dalessandro of Wistia says everything is going video-first, and tools like Zoom and Riverside mean you no longer need a cinematographer to make video.
Quick Answer
- As everything becomes more video-first, more non-video people are making video.
- High production value isn't as essential as it used to be, thanks to formats like TikTok.
- Remote tools like Zoom and Riverside let anyone record without a studio.
Why this trend is happening
Meg sees the shift clearly, and she doesn't think it's a problem.
"One trend that we're starting to see as everything becomes more video-first is that there are a lot of non-video folks making video. And I don't necessarily think that's a bad thing." — Meg Dalessandro
The reason is that the expectation around polish has changed. Short-form platforms normalized lower production value, and remote recording tools removed the need for a crew. People can make a remote video over Zoom or Riverside and still connect with an audience.
But Meg pairs this with a caution from elsewhere in the conversation: lower production access doesn't replace the strategic thinking. More people making video raises the value of someone who can see the full picture and make sure those videos actually serve a goal, rather than just adding to the noise.
Frequently Asked Questions
Is it a bad thing that non-video people are making video?
Meg Dalessandro says no. She sees it as a natural result of everything going video-first, and expects more and more people to make video.
Why is high production value less essential now?
Because formats like TikTok normalized lower-polish video, and remote tools like Zoom and Riverside let people record without a studio or crew.
Does this mean you don't need video experts anymore?
No. Elsewhere in the interview, Meg argues the opposite. More people making video raises the value of someone who can see the full vision and make the videos serve real goals.
Watch the full interview
Meg Dalessandro and Dane Frederiksen go deeper on video-first content and AI search in the full interview.
Work with Digital Accomplice
Want video that shows up in AI search?
I help B2B companies grow visibility, trust, and pipeline with strategy-led video content: strategy, creative, production, and distribution, all in one place.
Dane Frederiksen, CEO / Creative Producer
dane@digitalaccomplice.com
Want the full conversation?
Watch the full interview with Meg Dalessandro or jump straight to the YouTube video.