Why Tell Customer Stories Instead of Product Features?

7AI tells customer stories instead of pushing product because stories get the point of view into the world and disarm the fear that AI is here to take jobs. Nate Burke explains.

Key Takeaways

• 7AI's podcast, Do Human Work, is about people's stories, not the product.
• Stories from former skeptics disarm the "AI is taking my job" fear.
• Nate would rather anchor the point of view than push people to a demo.

This fits inside a bigger picture. If you want the foundation first, here's the full picture.

The short answer

7AI runs a podcast called Do Human Work. Nate is clear it is not a sales tool.

"It's looking at the world of cybersecurity through the lens of AI, but really it's about people telling their stories." — Nate Burke

Many guests start skeptical. Then they explain how handing the reactive work to AI let their team get back to the work they got into cybersecurity for. Hearing a real person work through that out loud, rather than a vendor claiming to have all the answers, disarms the fear that AI is coming for someone's job.

Nate would rather plant that point of view, what humans can do better now, than chase views or push people straight to a demo. The story does the work features cannot.

Still getting your head around this? Start with the foundation. It's the foundation the rest of this sits on.

Frequently Asked Questions

What is the Do Human Work podcast?

It is 7AI's podcast that looks at cybersecurity through the lens of AI, but is really about people telling their stories. It focuses on point of view and real experience, not product features.

Why focus on stories instead of selling?

Nate says stories from former skeptics disarm the fear that AI takes jobs and build trust, which matters more than views or pushing a demo when buyers are deciding who to trust.

The rules here keep shifting. I send a short note whenever something actually changes worth acting on. Subscribe to the newsletter.