How can an SEO agency make content review easy for busy clients?

By consolidating everything that needs review into one spreadsheet and handing the client batches of pages (for example, five pages in 30 minutes), so they approve rewrites in one place instead of page by page, keeping the team set for about a month.

Quick Answer

• Put everything that needs review into one spreadsheet so the client isn't chasing individual pages.
• Hand the client batches, like five pages they can knock out in 30 minutes, then approve with a thumbs up.
• One reviewed batch keeps the team set for about a month, then you run the next batch.

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How to make content review easy for clients

Brenton Thomas, who runs the agency Twibi, explains the simple system his team uses so clients can stay engaged without it eating their day.

"Me and my team, we put everything into spreadsheets. We consolidate everything that needs to be reviewed all into one spreadsheet. The client doesn't have to look at each individual page. It's like, here's a batch of pages. So if you have 30 minutes, you can knock out five pages and then we'll take it from there." — Brenton Thomas

The batch approach also keeps the cadence predictable, so the team always knows what's approved and what's next.

"We'll basically write everything and you do the rewrites for the pages and give us a thumbs up. And then in that batch, after it's reviewed, we're good for about a month. And then we'll do another batch next month. So that works really well to consolidate everything that needs to be reviewed." — Brenton Thomas

The practical takeaway: lower the review burden by batching the work into one place, and the client gives you fast approvals while the team stays productive for weeks.

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Frequently Asked Questions

How does Brenton Thomas keep content review simple for clients?

His team consolidates everything that needs review into one spreadsheet, so the client approves a batch of pages in one place instead of reviewing each page individually.

How long should content review take a client?

Brenton frames it as a batch the client can move through quickly, like knocking out five pages in 30 minutes, then giving the team a thumbs up to proceed.

How often do clients need to review content?

After a batch is reviewed, the team is set for about a month. Then they run another batch the next month, keeping the review cadence predictable.

Most teams don't get this right on the first try. Here's how we approached it for a real team. Curious what it'd look like for you? Let's talk it through.

Full Clip Transcript

What are some ways that people like you can make that easier to work with someone, so you're engaged and working together, but you're also making that easy for them? What does that look like? Me and my team, we put everything into spreadsheets. We consolidate everything that needs to be reviewed all into one spreadsheet. The client doesn't have to look at each individual page. It's like, here's a batch of pages. So if you have 30 minutes, you can knock out five pages and then we'll take it from there. We'll basically write everything and you do the rewrites for the pages and give us a thumbs up. And then in that batch, after it's reviewed, we're good for about a month. And then we'll do another batch next month. So that works really well to consolidate everything that needs to be reviewed.