What Is Cooking with CISOs?

Cooking with CISOs is a video series from 7AI where a team member and a customer cook a meal with a host while they talk. The casual format humanizes a cautious industry. Nate Burke explains.

Key Takeaways

• A 7AI team member and a customer cook their favorite meals with a host on camera.
• It looks different, and different gets noticed in a crowded market.
• Within a minute, people forget the camera is there and just talk.

We've run this play for B2B teams for years. If you want proof before the process, here's what it looked like for a real team.

The short answer

To make a conservative cybersecurity brand feel human, 7AI built a series around food, not features.

"It's called Cooking with CISOs. We had one of our people and a customer get together with a host on video and they made their favorite meal." — Nate Burke

One person makes pepper steak, the other makes their dish, and the conversation flows. Nate says it works for two reasons. It looks different from every other vendor, and people relax fast. Point a camera at someone for a stiff testimonial and they freeze. Put them in a real conversation and within a minute they forget the camera is there.

That is the goal: a real, natural, honest moment that buyers connect with, in an industry not known for fun.

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Frequently Asked Questions

Why would a cybersecurity company make cooking videos?

To stand out and feel human. Nate says a cautious industry expects stiff, safe content, so a casual cooking conversation gets noticed and makes people comfortable enough to be real.

Does the format feel forced on camera?

No. Nate says when people are doing an activity and having a real conversation instead of reading features, they forget the camera within a minute and act naturally.

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