Productized Video Strategy

A video strategy you can test, measure, and run.

Most companies make video on gut feel. In about three weeks, we write the operating plan: what to make, who it's for, who owns it, how it gets published, and how you'll know whether it's working.

$8,000one-time

Flat $8,000. About 3 weeks, usually 2-3 sessions.

Best for

B2B teams that know video should matter, but need the decisions written down before they spend more on production or ask busy experts to show up on camera.

What's included

  • •Discovery and workshop sessions to surface what you already know and make the open decisions together
  • •All 15 strategy components documented: goals, audience, ideation, formats, channels, cadence, roles, testing, authenticity, on-camera performance, production tools, pipeline, quality control, measurement, and budget
  • •A pre-purposing workflow that turns one recording into video, audio, blog, newsletter, outreach, and AI-readable transcript assets
  • •A crawl/walk/run Phase 2 roadmap so you can start small, scale up, or hand the engine back to us
  • •A strategy guide your team owns and can run without re-litigating the same decisions every shoot

What it looks like in practice

After the strategy: crawl, walk, run.

Real client strategies are confidential, so this shows three anonymized shapes an ongoing Phase 2 can take once the strategy is written down.

Download sample strategy6-page PDFView sample page →View trust system →

Company A

Crawl

Small

$1,500

/ month

The problem

A boutique firm with deep expertise and no public presence. The founder knew the material cold. Nobody outside their network did.

What they did

Start with one monthly recording and weekly thought-leadership posts. Consistency before scale.

What they make

  • •1 long-form video
  • •3 short-form clips
  • •Blog + newsletter from the transcript
Cadence
Weekly shorts
Your time
~2 hrs/mo

Company B

Walk

Medium

$5,000

/ month

The problem

An established player losing visibility. Competitors were showing up everywhere they used to own, and pipeline was slipping.

What they did

Step up to a steady multi-format cadence and test relentlessly to find what actually lands.

What they make

  • •2 episodes + 6-8 shorts
  • •Podcast audio + blog posts
  • •Email + newsletter testing
Cadence
2-3x / week
Your time
~5 hrs/mo

Company C

Run

Large

$20,000

/ month

The problem

A growth-stage team with long sales cycles and buyers who needed trust before the first call.

What they did

Build a full visible-expert engine plus a flagship film, so prospects show up already convinced.

What they make

  • •Near-daily multi-show slate
  • •Quarterly flagship film
  • •Full pre-purposing + optimization
Cadence
Near-daily
Your time
On-camera + ~8 hrs/mo

Ready

A documented, testable video strategy your team can run — what to make, who owns it, how it gets measured, and how it can grow.

See if this is a fit →

FAQ

Common questions.

What does the finished strategy include?
A written operating guide with the 15 decisions most teams keep making informally: goals, audience, formats, cadence, channels, roles, production workflow, quality bar, measurement, and budget. It also includes the Phase 2 roadmap for ongoing production.
Is this confidential?
Your real strategy is yours. We do not publish client strategy documents. The sample guide on this page is a fictional, anonymized example so you can see the shape of the work before we talk.
How is this different from the Cohort?
The Cohort teaches the framework in a group. The Strategy Sprint is 1:1, built around your company, and produces your actual operating plan.
Why $8,000 and not custom?
Because the answer should be "yes" or "no," not "depends." The flat number means we focus on the work, not the proposal.

Other ways in

Start freeFree

Free Assessment

A one-page AI Visibility Snapshot of where your company shows up in ChatGPT, Perplexity, and Gemini — and where your competitors beat you.

Start freeFree

Free Video Session

A free, no-cost recording session that produces one finished, edited video you can keep — a real taste of how the monthly engine feels.

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