Distribution
Where finished videos go.
Strategy, production, and edit get the video made. Distribution is the named list of places it ships, and the packaging that goes with it.
- ✓YouTube channel publish, with title, description, tags, chapters, and a thumbnail
- ✓An owned landing page on your site, or the one-question page pattern used on this site
- ✓A transcript, plus pull quotes and a blog post on larger packages
- ✓Schema, including VideoObject where the page carries the video
- ✓Short clips for LinkedIn and YouTube Shorts, cut from the same recording
- ✓SEO and AI-search packaging, including the Nine-Answer Video Set and monthly programs
The deliverables
Each item below is already described elsewhere on this site. This page gathers them under one label so you can see the whole list.
01
YouTube channel publish
The finished video goes on YouTube with a title, description, tags, chapters, and a thumbnail. Interview-in-a-Box already includes those uploads. We publish to the channel you have, or set the channel up and publish there.
02
Owned landing pages
The same video is embedded on a page you own. That page can live on your site. It can also follow the pattern this site already uses: one buyer question, the video, and a written answer on the same URL. How it works calls the set a citation footprint: video, article, landing page, and schema, all saying the same thing.
03
Transcripts
A transcript ships with the video so a person can read what was said. Larger packages add a pull-quotes document and a blog post written from that transcript. Both are already listed on Interview-in-a-Box. The services scoping notes list transcripts, blog posts, YouTube metadata, and thumbnails on larger packages.
04
Schema and VideoObject
Where a page carries the video, the page includes schema so the title, description, and embed match the written answer. For a video page, that schema includes VideoObject. This site already publishes VideoObject on its own video pages. The same markup is part of the packaging around a client video.
05
Short clips for LinkedIn and social
One recording is cut into short clips for LinkedIn and YouTube Shorts. Interview-in-a-Box includes 4 to 6 clips, each 30 to 90 seconds. The services scoping notes say one expert conversation routinely becomes 6 to 8 clips plus written assets.
06
SEO and AI-search packaging
Titles, descriptions, and a written article are built around the buyer question, so Google AI Overviews and Perplexity have a clear answer to cite. The Nine-Answer Video Set is nine of those videos from one interview: three top-of-funnel, three mid, three bottom. Monthly programs keep the same packaging on a recurring cadence: expert interviews turned into long-form video, shorts, and GEO landing pages.
Already named on this site
Distribution sits on offers you can open today. The links below are the source pages for the list above.
Nine-Answer Video Set
One interview becomes nine buyer-question videos. Three top of funnel, three mid, three bottom. Those videos are built to be published, transcribed, and packaged for search.
Open the page→Interview-in-a-Box
One hour becomes a long-form video, 4 to 6 short clips, a transcript and pull quotes, a blog post, and the YouTube upload.
Open the page→How ongoing work is scoped
Monthly programs repeat the cadence: expert interviews turned into long-form video, shorts, and GEO landing pages. Scope is set in the strategy, then we run it.
Open the page→The GEO principle on How it works is the same footprint: video, article, landing page, and schema.
Questions about distribution
- Where does a finished video go?
- YouTube, an owned landing page, a transcript, short clips for LinkedIn and social, and the schema and search packaging around them.
- Do you publish, or hand over a file?
- We publish. Interview-in-a-Box includes the YouTube upload, the short clips, the transcript, and a blog post from that transcript. Monthly programs repeat that cadence.
- Where does the landing page live?
- On your site, or on a page built the way this site builds them: one buyer question, the video embedded, and the transcript and written answer on the same URL.
- What does VideoObject mean here?
- VideoObject is the schema type for a page that carries a video. It states the title, description, thumbnail, and embed in a form search and AI systems can read. This site already uses it on video pages, and it is part of distribution packaging where a page carries the video.
- How do the Nine-Answer Video Set and monthly programs fit?
- The Nine-Answer Video Set is nine buyer-question videos from one interview. Monthly programs keep going after that: each expert interview becomes long-form video, shorts, and GEO landing pages. Distribution is the list of places those videos ship.
Next step
Book a call with Dane
Tell him which videos you already have, and where they need to go. If you want a read on AI search first, the AI Visibility Snapshot is free.