Partner prep.

1. 01

   One hour with Dane

   Interview-in-a-Box is one hour on Riverside. The expert clicks a link and joins from a browser. That hour becomes a long-form video, 4 to 6 short clips, a transcript and pull quotes, a blog post, and the YouTube upload.

   Interview-in-a-Box

2. 02

   One hour, many pieces

   One hour of camera time is built to become 30+ pieces: the article, the clips, the LinkedIn post, and the landing page. The outputs are planned before the shoot.

   How it works

3. 03

   15 minutes

   The interview series is a 15-minute guided conversation. Three questions are sent in advance, with no prep deck.

   Interview series

4. 04

   90 minutes for a first video

   A published note on the first video says the team's time is 90 minutes or less: 30 to pick the question, 30 to record, 30 to post. That is a different clock from the one-hour interview.

   First video timing

5. 05

   Two or three days to edit

   After the recording, editing takes about two or three days. Then we review with you before posting. We can post it for you, or walk you through each step.

   Edit timing

Short answers

What do I wear?

Wear what you'd wear to meet a client. Solid colors work best on camera.

How long am I on camera?

Interview-in-a-Box is one hour. The interview series is 15 minutes. A separate post says the first video takes the team 90 minutes or less, with 30 minutes of that on the recording.

What do I approve?

Nothing goes public without your sign-off. We review the cut with you before posting. Every claim lives in the script. You approve that script before the camera rolls, and you sign the draft before anything posts.

Where do I show up?

Interview-in-a-Box is a video call. The studio is in Oakland, and shoots are on site across the San Francisco Bay Area. Shoots happen at the firm's office.