# Digital Accomplice — Full Index > Digital Accomplice is a video-first, AI-search studio for B2B. We help B2B SaaS, AI, and cybersecurity teams show up when buyers ask ChatGPT, Perplexity, Gemini, and Google AI Overviews — and turn that visibility into pipeline. We do it with expert video interviews and a pre-purposing pipeline that turns one conversation into dozens of citable assets: articles, shorts, landing pages, and glossary terms. Founder: Dane Frederiksen. A complete, page-by-page map of digitalaccomplice.com for AI assistants. Everything here is free to read, watch, and reuse. ## Key pages - [Home](https://digitalaccomplice.com/): What we do and who it's for. - [How it works](https://digitalaccomplice.com/how-it-works): The strategy-first approach behind the pipeline. - [Services](https://digitalaccomplice.com/services): Snapshots, strategy, and ongoing video + GEO production. - [Resources](https://digitalaccomplice.com/resources): The full free library in one place. - [Team](https://digitalaccomplice.com/team): Who we are. - [Glossary](https://digitalaccomplice.com/glossary): Vocabulary of the video-first, pre-purposed approach. - [Book](https://digitalaccomplice.com/book): The video-first way, written in public. ## Resources - [Blog](https://digitalaccomplice.com/blog): Field notes from the cutting room. (Updated weekly) - [Newsletter](https://substack.com/@danefrederiksen): One email a week. Zero fluff. (8,200 subs) - [Glossary](https://digitalaccomplice.com/glossary): Vocabulary of the video-first, pre-purposed approach. (Living) - [The Book](https://digitalaccomplice.com/book): The video-first way in action — plus the people in it. (Live, growing) - [Case Studies](https://digitalaccomplice.com/case-studies): Real teams. Real numbers. (Proof) - [Videos](https://digitalaccomplice.com/#work): Interviews, demos, deep dives. (The work) - [Mini Podcast](https://digitalaccomplice.com/video-series): 15-min conversations for modern B2B leaders. (Series) - [YouTube](https://www.youtube.com/@digitalaccomplice): GEO strategy, expert interviews, B2B video tips. (317 videos) - [Guides](https://digitalaccomplice.com/resources/guides): Executive guides and playbooks. Free downloads. (Free PDFs) - [Office Hours](https://digitalaccomplice.com/services/office-hours): Group Q&A — bring your hardest video question. (Thu · 9am PT) - [Cohorts](https://digitalaccomplice.com/services/cohort): Four-week live sessions with Dane. (Waitlist open) ## Blog - [Writers, Do Video. Rachel Sarfin on Building the Skill](https://digitalaccomplice.com/blog/writers-do-video-rachel-sarfin-on-building-the-skill): Rachel Sarfin is a content writer and strategist who spent her career in print. Then a forgotten record button turned her into an on-camera interviewer.... - [Your YouTube Library Is What AI Quotes. Bree Brouwer on B2B video strategy.](https://digitalaccomplice.com/blog/your-youtube-library-is-what-ai-quotes-bree-brouwer-on-b2b-video-strategy): Bree Brouwer is a content strategist at Omnidian with over 13 years in content, much of it covering the online video industry. She talked with Dane... - [Why use video, writing, and social media together?](https://digitalaccomplice.com/blog/why-use-video-writing-and-social-media-together): Using video, writing, and social media together lets your marketing show up everywhere at once, which one format alone can never do. - [Why should you feature humans in your marketing?](https://digitalaccomplice.com/blog/why-should-you-feature-humans-in-your-marketing): Because people buy from people, so show the real humans who make your product or do your service. - [What Is a Video-First Content Pre-purposing Pipeline?](https://digitalaccomplice.com/blog/what-is-a-video-first-content-pre-purposing-pipeline): A 53-second proof of concept and the written tour underneath it: how one short solo recording becomes a blog post, a newsletter, and a YouTube video — all optimized for AI search, all automated wherever it doesn't harm trust. - [The Pre-purposed Pipeline, Step by Step: From One Video Interview to Ten Published Assets](https://digitalaccomplice.com/blog/the-pre-purposed-pipeline-step-by-step): The operations guide for the Pre-purposed content machine. Every step from a guest booking the recording on Calendly through the final LinkedIn post — with the actual links, file paths, and commands a teammate or contractor would need to run it. - [I built a machine that turns one interview into a blog post, a book chapter, and a LinkedIn launch.](https://digitalaccomplice.com/blog/the-pre-purposed-machine): How I built a content system that turns one Riverside interview into ten-plus published assets — a GEO-optimized article, a LinkedIn launch post, a book chapter, and more. The Pre-purposed machine, explained. - [The Role of Video in GEO: What Works, What Doesn't, and What's Still Unclear](https://digitalaccomplice.com/blog/the-role-of-video-in-geo): Does video improve a B2B company's visibility in AI search? Inside a multi-month experiment by Dane Frederiksen with feedback from four GEO experts — Jessica Hennessey, Adrian Dahlin, Cassie Clark, and Christopher Penn — on what video can (and can't) do for GEO. - [Is YouTube still the second most used search engine?](https://digitalaccomplice.com/blog/is-youtube-still-the-second-most-used-search-engine): YouTube was long cited as the second most used search engine on the internet, behind only Google, which owns it. What matters more now: it is regularly... - [How YouTube beats AI search visibility problems for B2B](https://digitalaccomplice.com/blog/how-youtube-beats-ai-search-visibility): YouTube beats the AI search visibility problem because it is the #1 cited domain in Google's AI answers, and citations are earned by clear answers, not channel size. - [Should you run interviews yourself or hand them off?](https://digitalaccomplice.com/blog/should-you-run-interviews-yourself-or-hand-them-off): Run them yourself. The follow-up questions and human color that make an interview good only happen when you are the one in the conversation. - [Should You Hire a Video Agency or Build Video In-House?](https://digitalaccomplice.com/blog/should-you-hire-a-video-agency-or-build-video-in-house): The honest answer is it depends: on your goals, what you have to work with, and the job ahead of you. Hire an agency when you need strategy and consistent... - [Should content writers record their interviews in video?](https://digitalaccomplice.com/blog/should-content-writers-record-their-interviews-in-video): Yes. If you can record an interview in video, do it. You get a lot more content from the same effort. - [One Interview, a Quarter of Content. Dava Stewart on repurposing.](https://digitalaccomplice.com/blog/one-interview-a-quarter-of-content-dava-stewart-on-repurposing): Dava Stewart owns Smiling Tree Writing. She talked with Dane Frederiksen about how writers who do not do video can team up with video people to get far more... - [Does YouTube Video Actually Show Up in AI Search? A Live Test With Jess Hennessey](https://digitalaccomplice.com/blog/does-youtube-video-show-up-in-ai-search-jess-hennessey): Dane Frederiksen and GEO expert Jess Hennessey check in on a live experiment testing whether YouTube videos get pulled into Google AI Overviews, ChatGPT, and Perplexity answers. - [AI Overviews Are Skipping You. Video Answers Fix That.](https://digitalaccomplice.com/blog/ai-overviews-are-skipping-you-video-answers-fix-that): Search has changed. Dane Frederiksen explains why B2B companies keep getting summarized out of Google's AI Overviews, and the one content move that puts you... - [How do B2B videos show up in Google AI Overviews?](https://digitalaccomplice.com/blog/how-do-b2b-videos-show-up-in-google-ai-overviews): Answer a real buyer question directly in the first 10 seconds of a YouTube video, comprehensively, and that video can show up as the top result in AI... - [How many marketing assets can you get from one interview?](https://digitalaccomplice.com/blog/how-many-marketing-assets-can-you-get-from-one-interview): One interview can become a feature article, a blog series, social posts, and a whole quarter of content, all derived from a single recording. - [How do you turn one interview into many marketing assets?](https://digitalaccomplice.com/blog/how-do-you-turn-one-interview-into-many-marketing-assets): You take one interview and spin it into a feature article, a blog series, social posts, a YouTube video, and short clips for reels and TikTok. - [How do you feature humans in B2B marketing?](https://digitalaccomplice.com/blog/how-do-you-feature-humans-in-b2b-marketing): Put the real people who build your product or deliver your service front and center, because people are the whole point. - [How can a video expert help writers run better interviews?](https://digitalaccomplice.com/blog/how-can-a-video-expert-help-writers-run-better-interviews): A video expert sets up the lighting, camera, and sound, coaches the guest, and edits the footage, so the writer can focus on the words. - [Does Video Help B2B Companies Show Up in AI Search?](https://digitalaccomplice.com/blog/does-video-help-b2b-companies-show-up-in-ai-search): Yes, video helps B2B companies show up in AI search, and we have proof. In our own June 2026 test, Google's AI Overview cited our YouTube assets on 7 of 32... - [Do We Do Package Pricing or Bespoke Video Production?](https://digitalaccomplice.com/blog/do-we-do-package-pricing-or-bespoke-video-production): Digital Accomplice packages the strategy work, customizes the production work, and agrees on measurement before production starts. That keeps the budget from... - [What Happens in a Digital Accomplice Video Strategy Sprint?](https://digitalaccomplice.com/blog/what-happens-in-a-digital-accomplice-video-strategy-sprint): In a Digital Accomplice Video Strategy Sprint you get a documented, testable video plan in about three weeks for a flat $8,000, built with you across two or... - [Should we run an AI Visibility Audit or an SEO audit first?](https://digitalaccomplice.com/blog/28-should-we-run-an-ai-visibility-audit-or-an-seo-audit-first): Run an AI Visibility check first if your buyers are using AI tools to find vendors, because a traditional SEO audit measures Google rankings while an... - [Do we need a video strategy before we produce more videos?](https://digitalaccomplice.com/blog/27-do-we-need-a-video-strategy-before-we-produce-more-videos): Yes, you need a video strategy before producing more videos, because production without a plan is paying premium rates to guess, which is how teams end... - [What happens in a Digital Accomplice Video Strategy sprint?](https://digitalaccomplice.com/blog/26-what-happens-in-a-digital-accomplice-video-strategy-sprint): In a Digital Accomplice Video Strategy Sprint you get a documented, testable video plan in about three weeks for a flat $8,000, built with you across... - [What does a B2B video strategy actually include?](https://digitalaccomplice.com/blog/25-what-does-a-b2b-video-strategy-actually-include): A complete B2B video strategy includes 15 decisions: goals, audience, content ideation, formats, channels, schedule, roles, testing, authenticity,... - [How do we turn one interview into sales assets?](https://digitalaccomplice.com/blog/24-how-do-we-turn-one-interview-into-sales-assets): You turn one interview into sales assets through pre-purposing: cut the recording into a long-form video, short clips, a blog post, social posts, and... - [What kind of video helps a buyer understand a complex B2B product?](https://digitalaccomplice.com/blog/23-what-kind-of-video-helps-a-buyer-understand-a-complex-b2b-product): The video that helps a buyer understand a complex B2B product is a short expert explainer that answers one question at a time in plain language, not a... - [What videos should sales teams send after a call?](https://digitalaccomplice.com/blog/22-what-videos-should-sales-teams-send-after-a-call): Sales teams should send short, single-question videos after a call: a proof clip that answers the buyer's specific objection, a relevant case story, or... - [Why does video build trust at the bottom of the funnel?](https://digitalaccomplice.com/blog/21-why-does-video-build-trust-at-the-bottom-of-the-funnel): Video builds trust at the bottom of the funnel because it lets a buyer see and hear a real expert answer their exact question, which no document or ad... - [How do we know if video is actually helping sales?](https://digitalaccomplice.com/blog/20-how-do-we-know-if-video-is-actually-helping-sales): You know video is helping sales when reps actually use it in follow-ups and deals move faster, which is why sales usage is one of the metrics we track... - [How do we tie video to pipeline?](https://digitalaccomplice.com/blog/19-how-do-we-tie-video-to-pipeline): You tie video to pipeline by tracking each asset from view to page to booked call, and by arming sales with the clips that move specific deals forward. - [How do we prove video is working beyond views?](https://digitalaccomplice.com/blog/18-how-do-we-prove-video-is-working-beyond-views): You prove video is working beyond views by tying it to qualified conversations, AI search citations, sales usage, and pipeline, the outcomes a CFO... - [How do we measure video strategy ROI?](https://digitalaccomplice.com/blog/17-how-do-we-measure-video-strategy-roi): You measure video strategy ROI by tracking it past views to AI visibility, qualified conversations, booked calls, and pipeline influence, because views... - [Why do competitors keep getting recommended in AI search?](https://digitalaccomplice.com/blog/16-why-do-competitors-keep-getting-recommended-in-ai-search): Competitors keep getting recommended in AI search because they have published clear, answer-first content that AI engines can read, trust, and quote,... - [What happens if we do nothing about AI search visibility?](https://digitalaccomplice.com/blog/15-what-happens-if-we-do-nothing-about-ai-search-visibility): If you do nothing about AI search visibility, you lose trust before the first sales call, because buyers increasingly ask AI tools for recommendations... - [What's the difference between a video agency and a video strategy partner?](https://digitalaccomplice.com/blog/14-what-s-the-difference-between-a-video-agency-and-a-video-strategy-partner): A video agency executes what you tell it to make, while a video strategy partner decides what to make, helps make it, and stays accountable by... - [Can Sora, HeyGen, or AI avatars replace B2B video strategy?](https://digitalaccomplice.com/blog/13-can-sora-heygen-or-ai-avatars-replace-b2b-video-strategy): No, Sora, HeyGen, and AI avatars cannot replace B2B video strategy, because they generate content but cannot decide what to make, who it is for, or how... - [Should we use AI video tools or hire a human video partner?](https://digitalaccomplice.com/blog/12-should-we-use-ai-video-tools-or-hire-a-human-video-partner): Use AI video tools for speed and volume on simple assets, but hire a human partner when you need strategy, trust, and expert credibility, because AI... - [Should we hire a video agency or build video in-house?](https://digitalaccomplice.com/blog/11-should-we-hire-a-video-agency-or-build-video-in-house): Hire a video agency when you need strategy and consistent output without adding headcount, and build in-house only when you have steady volume and a... - [Is go-to-market a launch or an ongoing process?](https://digitalaccomplice.com/blog/10-is-go-to-market-a-launch-or-an-ongoing-process): Go-to-market is an ongoing process, not a one-time launch, because buyers discover, evaluate, and trust you continuously, so your content has to run... - [How do you make video strategic instead of doing everything at once?](https://digitalaccomplice.com/blog/09-how-do-you-make-video-strategic-instead-of-doing-everything-at-once): You make video strategic by deciding what to make, who it is for, and how you will measure it before you record, instead of producing everything at... - [How do you respond to Google AI Overview changes without chasing the algorithm?](https://digitalaccomplice.com/blog/08-how-do-you-respond-to-google-ai-overview-changes-without-chasing-the-algorithm): You respond to Google AI Overview changes by building genuinely useful, answer-first content tied to real buyer questions, not by chasing each update,... - [Should B2B marketers chase video trends or plan first?](https://digitalaccomplice.com/blog/07-should-b2b-marketers-chase-video-trends-or-plan-first): B2B marketers should plan first, because a documented strategy beats chasing trends every time, trends fade but a plan tied to buyer questions keeps... - [Is video-first actually better, and do more clips mean more value?](https://digitalaccomplice.com/blog/06-is-video-first-actually-better-and-do-more-clips-mean-more-value): Video-first is better for B2B because one recorded expert conversation becomes video, transcript, blog, social, and AI-readable assets, and yes, more... - [How should video content map to the sales funnel?](https://digitalaccomplice.com/blog/05-how-should-video-content-map-to-the-sales-funnel): Video content maps to the sales funnel by matching each clip to one buyer question, so discovery videos get you found, explainer videos build... - [Where does video fit in the B2B buyer journey?](https://digitalaccomplice.com/blog/04-where-does-video-fit-in-the-b2b-buyer-journey): Video fits at every stage of the B2B buyer journey, but it does its hardest work at the bottom, where it builds the trust a buyer needs before a sales... - [How do AI search engines decide what to cite?](https://digitalaccomplice.com/blog/03-how-do-ai-search-engines-decide-what-to-cite): AI search engines cite the sources that most clearly and credibly answer the exact question, which is why answer-first, well-structured content gets... - [How do videos get attributed in Google AI Overviews?](https://digitalaccomplice.com/blog/02-how-do-videos-get-attributed-in-google-ai-overviews): Videos get attributed in Google AI Overviews when the video, its transcript, and a page that answers one clear question all point at the same buyer query. - [Does video help B2B companies show up in AI search?](https://digitalaccomplice.com/blog/01-does-video-help-b2b-companies-show-up-in-ai-search): Yes, video helps B2B companies show up in AI search, and we have proof: in our own test, Google's AI Overview surfaced our YouTube videos for 7 of 32... - [Zero Slop. Stacy Thal on AI, Video, and Taste](https://digitalaccomplice.com/blog/zero-slop-stacy-thal-on-ai-video-and-taste): Brand strategist Stacy Thal has spent her whole career in Silicon Valley marketing. Her take on the AI moment is simple: when every brand sounds the same,... - [Why does video feel harder than AI content?](https://digitalaccomplice.com/blog/why-does-video-feel-harder-than-ai-content): Video feels harder because leaders imagine coaching, scripts, takes, and a full production day before they even start. - [Why does brand strategy still need humans in the loop?](https://digitalaccomplice.com/blog/why-does-brand-strategy-still-need-humans-in-the-loop): Brand strategy still needs humans because AI can move fast, but humans bring discernment, trust, and taste. - [Why does AI make brands sound the same?](https://digitalaccomplice.com/blog/why-does-ai-make-brands-sound-the-same): AI makes brands sound the same when every team chases cheaper, faster output with the same tools and patterns. - [Why do B2B teams need internal video knowledge?](https://digitalaccomplice.com/blog/why-do-b2b-teams-need-internal-video-knowledge): B2B teams need internal video knowledge because writers alone may not know how to plan useful video content. - [Why do B2B founders need video thought leadership?](https://digitalaccomplice.com/blog/why-do-b2b-founders-need-video-thought-leadership): B2B founders need video thought leadership because investors and buyers increasingly expect visible expertise from the people behind the company. - [What stops B2B teams from building a YouTube strategy?](https://digitalaccomplice.com/blog/what-stops-b2b-teams-from-building-a-youtube-strategy): B2B teams often stall on YouTube because they do not know who should represent the company on camera. - [The Strategy Gap Between Marketing and Video Production](https://digitalaccomplice.com/blog/the-strategy-gap-between-marketing-and-video-production): Most companies have a marketing team and a way to make videos. What they are missing is the strategy that connects the two. Dane Frederiksen, founder of... - [YouTube Videos in AI Answers: How to Show Up](https://digitalaccomplice.com/blog/can-youtube-videos-show-up-in-ai-answers): Yes, YouTube videos can appear in ChatGPT, Perplexity, and Google AI Overviews. AI reads the transcript, so clear buyer-question answers matter. - [Why Tell Customer Stories Instead of Product Features?](https://digitalaccomplice.com/blog/why-tell-customer-stories-instead-of-product-features): 7AI tells customer stories instead of pushing product because stories get the point of view into the world and disarm the fear that AI is here to take jobs.... - [Why Is Playing It Safe the Riskiest Move for a New Brand?](https://digitalaccomplice.com/blog/why-is-playing-it-safe-the-riskiest-move-for-a-new-brand): For a new brand in a crowded market, playing it safe is the riskiest move because it caps your ceiling and gets you ignored. Nate Burke, CMO of 7AI, explains. - [Why Is AI in Cybersecurity Inevitable?](https://digitalaccomplice.com/blog/why-is-ai-in-cybersecurity-inevitable): AI in cybersecurity is inevitable because attackers already use AI, and the volume and speed of threats has grown past what human teams can handle alone.... - [Why Does Video Beat the Written Case Study?](https://digitalaccomplice.com/blog/why-does-video-beat-the-written-case-study): Video beats the written case study because people believe a real customer on camera, but anyone (or any AI) can write a case study. Nate Burke, CMO of 7AI,... - [What Is Cooking with CISOs?](https://digitalaccomplice.com/blog/what-is-cooking-with-cisos): Cooking with CISOs is a video series from 7AI where a team member and a customer cook a meal with a host while they talk. The casual format humanizes a... - [What Does "Do Human Work" Mean in Cybersecurity?](https://digitalaccomplice.com/blog/what-does-do-human-work-mean-in-cybersecurity): "Do human work" means letting AI handle the constant reactive tasks so security people can spend their time on creativity and strategy. Nate Burke, CMO of... - [Playing It Safe Isn't Safe. Nate Burke on B2B Video](https://digitalaccomplice.com/blog/playing-it-safe-isnt-safe-nate-burke-on-b2b-video): Nate Burke is the CMO of 7AI, a year-old company in the crowded AI cybersecurity market. His way to stand out is not a better case study. It is video that... - [How to Pick a B2B Tech Video Production Partner](https://digitalaccomplice.com/blog/how-to-pick-a-b2b-tech-video-production-partner): There are five ways to get B2B video made, and each one trades something away. Here is how the options compare, and the questions that tell you which one you... - [How to Do B2B Video Without a Script](https://digitalaccomplice.com/blog/how-to-do-b2b-video-without-a-script): A lot of smart people freeze the moment they have to record a video. They know it would help. They still don't do it. Here is why that happens, and the... - [How Should a CMO Justify Spending on Video?](https://digitalaccomplice.com/blog/how-should-a-cmo-justify-spending-on-video): A CMO barely has to justify video anymore, because the cost to start is mostly time. Nate Burke, CMO of 7AI, explains why you should just do it. - [How Does Video Help at the Bottom of the Funnel?](https://digitalaccomplice.com/blog/how-does-video-help-at-the-bottom-of-the-funnel): Video helps at the bottom of the funnel when a real customer explains what they got and how they justified the spend to their board. Nate Burke, CMO of 7AI,... - [Here's the First Video to Make When Buyers Are Highly Skeptical](https://digitalaccomplice.com/blog/first-video-to-make-when-buyers-are-skeptical): When buyers are nervous and the budget is frozen, the first video to make is a short, direct answer to their single biggest objection. Here is the full playbook, from mining the objection to packaging it so AI cites you. - [Why should your SEO agency write blog posts and add video?](https://digitalaccomplice.com/blog/why-should-your-seo-agency-write-blog-posts-and-add-video): Because most of the high-value organic traffic comes from blog posts targeting long-tail keywords, the agency should write some of that content for you, and... - [Why is recording video by yourself so hard for B2B experts?](https://digitalaccomplice.com/blog/why-is-recording-video-by-yourself-so-hard): Because solo video makes your brain perform at a lens instead of talk to a person. The fix is not more willpower. It is an interviewer on the other side. - [When should you start paid ads instead of just SEO?](https://digitalaccomplice.com/blog/when-should-you-start-paid-ads-instead-of-just-seo): Start paid ads when you have the budget, at least $1,000 per month, to let the algorithm learn, especially because AI overviews now push organic listings... - [What's the first thing to do when your search traffic drops?](https://digitalaccomplice.com/blog/whats-the-first-thing-to-do-when-your-search-traffic-drops): Apply SEO, starting with keyword research. Find target keywords with real volume (at least about 100 searches per month) and low difficulty (under 20 out of... - [What should B2B companies look for in an SEO vendor?](https://digitalaccomplice.com/blog/what-should-b2b-companies-look-for-in-an-seo-vendor): A vendor focused on blog posts and long-tail keywords that will write content for you and combine video, and one that keeps you involved in a tight... - [What results should you expect from paid ads?](https://digitalaccomplice.com/blog/what-results-should-you-expect-from-paid-ads): First you must set up conversion tracking, which is technical and is the basis of the platform's learning, and then expect to pay roughly $150 for a... - [Should you choose SEO or paid ads based on time or budget?](https://digitalaccomplice.com/blog/should-you-choose-seo-or-paid-ads-based-on-time-or-budget): It's a trade between time and money. Small or budget-conscious brands should build organic first and let it compound over about six months, then add paid;... - [How SEO, paid ads, and video work together as one strategy. Brenton Thomas.](https://digitalaccomplice.com/blog/how-seo-paid-ads-and-video-work-together-as-one-strategy-brenton-thomas): Brenton Thomas is a GEO, SEO, and paid-advertising expert who runs the agency Twibi and focuses on bottom-of-funnel leads and revenue. In his second... - [How can an SEO agency make content review easy for busy clients?](https://digitalaccomplice.com/blog/how-can-an-seo-agency-make-content-review-easy-for-busy-clients): By consolidating everything that needs review into one spreadsheet and handing the client batches of pages (for example, five pages in 30 minutes), so they... - [How Do You Make B2B Video That Actually Drives Pipeline?](https://digitalaccomplice.com/blog/how-do-you-make-b2b-video-that-drives-pipeline): Most B2B video fails because it has no business goal, no distribution plan, and no link to revenue. Here is the process Digital Accomplice uses to turn video into visibility, trust, and pipeline. - [Why a Video Producer and a Content Strategist Should Partner](https://digitalaccomplice.com/blog/why-a-video-producer-and-content-strategist-should-partner): Most companies waste the most valuable thing a video interview produces: the transcript. Here is why a video producer and a content strategist working together beats one generalist or one AI prompt. - [What is the ARS framework for content?](https://digitalaccomplice.com/blog/what-is-the-ars-framework-for-content): ARS stands for accessible, relatable, and specific, one of each to get clear on what to say to your buyer. - [Should B2B companies fully automate content with AI?](https://digitalaccomplice.com/blog/should-b2b-companies-fully-automate-content-with-ai): Most companies that automate the whole content process come back within six months wanting a human in the loop. - [What's the difference between SEO and GEO for B2B?](https://digitalaccomplice.com/blog/seo-vs-geo-for-b2b): It comes down to what you're trying to win. SEO is about ranking so people click a link. GEO is about getting cited, and ideally recommended, by the LLMs, often with zero clicks. The SEO basics still matter, but GEO needs more specific answers. - [How do you pick a B2B video production partner?](https://digitalaccomplice.com/blog/how-to-pick-a-video-production-partner): Hire on a checklist, not a reel. Look for real B2B tech experience, results tied to pipeline, a grasp of AI search and GEO, and a plan for distribution, not just delivery. Walk if strategy means a mood board. - [How should you use AI when turning a transcript into content?](https://digitalaccomplice.com/blog/how-should-you-use-ai-when-turning-a-transcript-into-content): Read the transcript yourself first, then use AI as a thinking partner, not as a summarizer. - [How often should you refresh B2B content?](https://digitalaccomplice.com/blog/how-often-should-you-refresh-b2b-content): Refresh it about every six months, and update the actual content, not just the date. - [How can B2B tech companies show up in AI search?](https://digitalaccomplice.com/blog/how-can-b2b-companies-show-up-in-ai-search): Answer specific buyer questions directly, in detail, and in a way that's easy to extract. Going deeper helps both people and bots. Video helps too, because AI scrapes the transcript and weighs it more than plain text that could be AI slop. - [Brinda Gulati: Don't Summarize Transcripts With AI](https://digitalaccomplice.com/blog/brinda-gulati-dont-summarize-transcripts-with-ai): Brinda Gulati is a B2B content writer and strategist. She turns interview transcripts into content that ranks, and her first rule surprises people: she does... - [In-House, Agency, or Freelancer? How to Make Your Video Content](https://digitalaccomplice.com/blog/in-house-agency-or-freelancer-video-content): In-house, freelancer, agency, video production company, or strategy-first partner? A 30-year video veteran compares the five ways to make video content and how to choose. - [Is a mirrorless camera the best webcam for professional B2B video?](https://digitalaccomplice.com/blog/is-a-mirrorless-camera-the-best-webcam-for-professional-b2b-video): A mirrorless (DSLR-style) photo camera makes a better webcam than a standard USB webcam, because the lens gives you a softer, out-of-focus background, better... - [Why should you build a personal brand on LinkedIn?](https://digitalaccomplice.com/blog/why-should-you-build-a-personal-brand-on-linkedin): Because AI made products easy to build, so distribution and trust are now the hard part, and people buy from people they know and like. A personal brand is... - [Why niching down and smart distribution win in B2B. Ben Hillman.](https://digitalaccomplice.com/blog/why-niching-down-and-smart-distribution-win-in-b2b-ben-hillman): Don't live and die by every single upload. Remember the size of the audience you actually serve, not viral numbers. - [Quality vs. quantity: which wins in content?](https://digitalaccomplice.com/blog/quality-vs-quantity-which-wins-in-content): Quality at-bats win. Like baseball, the goal isn't as many trips to the plate as possible. It's making each one count: prepared, researched, and given the... - [How to build a LinkedIn personal brand and automate it safely. Mona Juneja.](https://digitalaccomplice.com/blog/how-to-build-a-linkedin-personal-brand-and-automate-it-safely-mona-juneja): Building a personal brand on LinkedIn matters more now, not less. AI makes products easy to build, so distribution and trust are the hard part, and people... - [How should you repurpose a podcast into short clips?](https://digitalaccomplice.com/blog/how-should-you-repurpose-a-podcast-into-short-clips): Break it into standalone chunks. Each clip should deliver full value on its own, so someone can get everything they need from it wherever they find it,... - [How many times do you have to share content before people notice?](https://digitalaccomplice.com/blog/how-many-times-do-you-have-to-share-content-before-people-notice): About seven. Don't assume people have seen your stuff, even people close to you. You have to put it in front of them repeatedly before it registers. - [How do you manage LinkedIn's weekly connection limit with automation?](https://digitalaccomplice.com/blog/how-do-you-manage-linkedins-weekly-connection-limit-with-automation): A safe tool pauses your campaigns automatically when you approach LinkedIn's weekly connection limit, then resumes when you're clear, and auto-withdraws... - [How do you grow your LinkedIn following consistently?](https://digitalaccomplice.com/blog/how-do-you-grow-your-linkedin-following-consistently): By showing up consistently before it pays off. Mona Juneja grew from 5,000 to 15,000 followers by posting every day, and nobody engaged in the early days.... - [How do you automate LinkedIn follow-up for sales leads?](https://digitalaccomplice.com/blog/how-do-you-automate-linkedin-follow-up-for-sales-leads): Follow-up is where responses come from, but doing it by hand doesn't scale. Mona Juneja built automation because tracking four or five manual follow-ups in a... - [Does video content help you show up in AI search?](https://digitalaccomplice.com/blog/does-video-content-help-you-show-up-in-ai-search): It can. When you ask ChatGPT or Claude for the best podcast in your niche, helpful video content is part of what gets you named. Mostly Media's CFO show... - [Does niching down still matter for content?](https://digitalaccomplice.com/blog/does-niching-down-still-matter-for-content): Yes. Niching down has been the advice since 2011 and it hasn't changed. There's always a specific audience you can speak to, even one as small as a single city. - [14 Reasons B2B Teams Avoid Video (And How to Get Past Each One)](https://digitalaccomplice.com/blog/b2b-video-objections-and-how-to-get-past-them): The most common objections B2B teams raise about video, and the practical response to each one, from a video strategist with 30 years and 1,000+ interviews. - [Video Strategy in Practice: The Content Pipeline I Built for Digital Accomplice](https://digitalaccomplice.com/blog/DA_Marketing_Content_VideoStrategyInPractice_2026-06-14): A practical look at the video-first content pre-purposing pipeline behind Digital Accomplice, and why writing the strategy down exposes the gaps. - [What Happens Inside a Digital Accomplice Video Strategy Sprint?](https://digitalaccomplice.com/blog/what-happens-inside-a-digital-accomplice-video-strategy-sprint): A week-by-week walkthrough of the $8,000 Video Strategy sprint: the sessions, the 15 decisions we document, the pre-purposing workflow, and exactly what your team owns at the end. - [Should You Hire a Video Agency, Build In-House, or Use AI Video Tools?](https://digitalaccomplice.com/blog/should-you-hire-a-video-agency-build-in-house-or-use-ai-video-tools): The honest comparison B2B teams ask for: in-house video team vs. freelancers vs. a generic agency vs. AI video tools vs. a strategy-first partner. Real costs, real trade-offs, and the one question that exposes the wrong fit. - [The Digital Accomplice Video Strategy, in One Page](https://digitalaccomplice.com/blog/digital-accomplice-video-strategy-one-page): I sell documented video strategy, so I wrote down the video strategy for Digital Accomplice: goals, audience, channels, existing assets, gaps, and next moves. - [AI Search May Find Your Videos Before Your Website](https://digitalaccomplice.com/blog/google-ai-overview-found-the-youtube-assets-first): A live GEO test showed Google AI Overview citing matching YouTube videos before owned website pages, which is why B2B teams need to track AI visibility by surface. - [Why put a video expert at the B2B strategy table?](https://digitalaccomplice.com/blog/why-put-a-video-expert-at-the-b2b-strategy-table): Because the value isn't cinematography. Meg Dalessandro of Wistia describes the right person as a creative Swiss Army knife who sees the full vision and... - [Zero-Click SEO: Why Brand Mentions Matter More Than Clicks](https://digitalaccomplice.com/blog/why-do-zero-click-results-matter-for-seo): When AI search shows your name without a link, buyers still see you. Zero-click results drive awareness that converts to pipeline later. Traffic is no longer the right KPI. - [Why are more non-video people making video now?](https://digitalaccomplice.com/blog/why-are-more-non-video-people-making-video-now): Because the production bar dropped. Meg Dalessandro of Wistia says everything is going video-first, and tools like Zoom and Riverside mean you no longer need... - [What should you do when AI search algorithms change too fast?](https://digitalaccomplice.com/blog/what-should-you-do-when-ai-search-algorithms-change-too-fast): Don't have a knee-jerk reaction. Keep doing the good best practices that make sense, and use an AI prompt tracking tool to see what's actually worth acting on. - [What are LLM-friendly video embeds?](https://digitalaccomplice.com/blog/what-are-llm-friendly-video-embeds): LLM-friendly embeds put your video's transcript into the embed code so AI can read it. Meg Dalessandro of Wistia explains how that turns a video from a... - [Should B2B marketers chase video trends or plan first?](https://digitalaccomplice.com/blog/should-b2b-marketers-chase-video-trends-or-plan-first): Plan first. Meg Dalessandro of Wistia says the time you spend up front on the video, its goal, and its audience beats jumping on whatever trend you saw on... - [Is video-first better, and does more clips mean more value?](https://digitalaccomplice.com/blog/is-video-first-better-and-does-more-clips-mean-more-value): Video-first works when the input is great, and more clips only help if each one actually says something. Meg Dalessandro of Wistia explains why quality of... - [Is SEO dead, or do awareness searches still feed pipeline?](https://digitalaccomplice.com/blog/is-seo-dead-or-do-awareness-searches-still-feed-pipeline): SEO is not dead, and ignoring top-of-funnel awareness searches now will quietly dry up your pipeline a year or two from now. - [How to Respond to Google AI Overview Changes](https://digitalaccomplice.com/blog/how-should-you-respond-to-google-ai-overview-changes): Use a customer-sense test before you chase AI Overview rumors. Carolyn Outhwaite explains what to monitor, what to ignore, and when to act. - [How should you optimize video for AI search?](https://digitalaccomplice.com/blog/how-should-you-optimize-video-for-ai-search): Give AI something to read and keep control of where your video lives. Meg Dalessandro of Wistia explains why owned embeds with transcripts beat treating... - [How should video content map to the buyer's journey funnel?](https://digitalaccomplice.com/blog/how-should-video-content-map-to-the-buyers-journey-funnel): Match each video to a specific question buyers ask at their stage, from broad "what is" searches at the top to vendor-decision questions at the bottom, and... - [How has B2B video marketing changed?](https://digitalaccomplice.com/blog/how-has-b2b-video-marketing-changed): It went from one expensive video for everything to a whole new playing field of formats. Meg Dalessandro of Wistia explains why there's now a place for both... - [How does customer search intent map to awareness and pipeline?](https://digitalaccomplice.com/blog/how-does-customer-search-intent-map-to-awareness-and-pipeline): Top-of-funnel awareness searches today become your pipeline and closed deals later, so the searches buyers run to first learn about you feed everything... - [How do you protect video content from AI scraping?](https://digitalaccomplice.com/blog/how-do-you-protect-video-content-from-ai-scraping): You don't block the scraping, you make sure your video is the thing AI shows, because a YouTube video pulled into an AI overview gets attributed to you by name. - [How do you measure success in AI search results?](https://digitalaccomplice.com/blog/how-do-you-measure-success-in-ai-search-results): Stop tracking traffic as your main KPI. Measure how present your brand is across AI search tools, including the mentions that never send a click. - [How do you make a video strategic instead of doing everything at once?](https://digitalaccomplice.com/blog/how-do-you-make-a-video-strategic-instead-of-doing-everything-at-once): Pick one job. Meg Dalessandro of Wistia says a video that tries to speak to everyone ends up saying nothing, so you lock down the goal and audience before... - [How do you avoid chasing AI search algorithm changes?](https://digitalaccomplice.com/blog/how-do-you-avoid-chasing-ai-search-algorithm-changes): Stop reacting to every rumor and revert to best practices and what makes sense for your customers, because anything that doesn't make sense usually won't last. - [How do videos get attributed in Google AI Overviews?](https://digitalaccomplice.com/blog/how-do-videos-get-attributed-in-google-ai-overviews): When a video shows up in a Google AI Overview, Google usually shows the actual YouTube video and credits it to you by name. - [Garbage In, Garbage Out: Meg Dalessandro on Video-First Content](https://digitalaccomplice.com/blog/garbage-in-garbage-out-meg-dalessandro-on-video-first-content): Meg Dalessandro is a content producer at Wistia. She came up through graphic design, UX, and video before moving into writing, which means she sees the whole... - [Don't chase the AI search chaos. Carolyn Outhwaite.](https://digitalaccomplice.com/blog/dont-chase-the-ai-search-chaos-carolyn-outhwaite): Don't have knee-jerk reactions to AI search rumors. If a tactic doesn't make sense, it probably won't last. - [Does video help companies show up in AI search?](https://digitalaccomplice.com/blog/does-video-help-companies-show-up-in-ai-search): Yes, but it depends on how you embed it. Meg Dalessandro of Wistia says the wrong embed makes your video invisible to AI, while the right one feeds AI the... - [Does video help AI search rankings?](https://digitalaccomplice.com/blog/does-video-help-ai-search-rankings): Yes, the right kind of video can show up in Google AI Overviews and get attributed to you, but only helpful videos, not brand or promo ones. - [Blog or video: which wins late-funnel AI search?](https://digitalaccomplice.com/blog/blog-or-video-which-wins-late-funnel-ai-search): Late in the buying cycle, comparison and decision content usually shows up as a blog or web page, not a video, while video tends to surface earlier as a... - [Does Video Help B2B Companies Show Up in AI Search? I Tested It](https://digitalaccomplice.com/blog/does-video-help-b2b-show-up-in-ai-search): Yes — my May 11 video ranked as the #1 result in Google's AI Overview for 'Does video help B2B companies show up in AI searches?' Here's the exact content structure that got it cited. - [Why does video build trust at the bottom of the sales funnel?](https://digitalaccomplice.com/blog/why-does-video-build-trust-at-the-bottom-of-the-sales-funnel): Because the video speaks for itself. Dane Frederiksen explains that video is one of the few places you can own the conversation — it's visibly not... - [Why does AI-generated content lose traffic over time?](https://digitalaccomplice.com/blog/why-does-ai-generated-content-lose-traffic-over-time): Because Google catches up with it. Sam Dunning says the "zero to 10 million traffic in 30 days" slop play can spike fast, but three months later the traffic... - [Why do competitors keep getting recommended in AI search?](https://digitalaccomplice.com/blog/why-do-competitors-keep-getting-recommended-in-ai-search): Because they've done the work to be the answer. Sam Dunning says the most common frustration he hears is founders watching competitors get recommended on AI... - [Why do B2B SaaS companies need video marketing?](https://digitalaccomplice.com/blog/why-do-b2b-saas-companies-need-video-marketing): Because high-ticket buyers don't decide from one search result. Sam Dunning says video is the trust layer in his "deadly trio" — the thing that proves... - [What is the "deadly trio" SaaS marketing strategy?](https://digitalaccomplice.com/blog/what-is-the-deadly-trio-saas-marketing-strategy): It's Sam Dunning's marketing engine: SEO and AI search, LinkedIn, and YouTube — three channels working together instead of in isolation. SEO captures demand,... - [What is a money keyword matrix for SaaS SEO?](https://digitalaccomplice.com/blog/what-is-a-money-keyword-matrix-for-saas-seo): It's a simple four-column sheet Sam Dunning uses to map how buyers actually search. The columns: how people refer to your solution, the industries you serve... - [SEO Alone Won't Sell SaaS. Sam Dunning's "Deadly Trio" Will.](https://digitalaccomplice.com/blog/seo-alone-wont-sell-saas-sam-dunnings-deadly-trio-will): Sam Dunning runs Breaking B2B, where he helps 45-plus SaaS companies do "SEO and AI search for revenue, not vanity." His core argument: SEO on its own rarely... - [How do you target high-intent search queries in B2B SEO?](https://digitalaccomplice.com/blog/how-do-you-target-high-intent-search-queries-in-b2b-seo): Start with buyers, not learners. Sam Dunning says skip the high-traffic informational keywords and focus on the 3–5% of dream clients who have sales intent... - [How do you build a SaaS video strategy that saves time and money?](https://digitalaccomplice.com/blog/how-do-you-build-a-saas-video-strategy-that-saves-time-and-money): Plan the video first, then reuse it. Sam Dunning and Dane Frederiksen describe using one recording as the core ingredient that becomes articles, comparisons,... - [Where does video fit in the buyer's journey?](https://digitalaccomplice.com/blog/where-does-video-fit-in-the-buyers-journey): Everywhere. Video isn't just a top-of-funnel brand play. Margie Agin says it earns its place across the entire buyer's journey, and even after the sale. - [Is go-to-market a launch or an ongoing process?](https://digitalaccomplice.com/blog/is-go-to-market-a-launch-or-an-ongoing-process): An ongoing process. Margie Agin says go-to-market isn't a one-time product launch or just the sales team. It's an operational system that runs across the... - [How do you turn one topic into many content formats?](https://digitalaccomplice.com/blog/how-do-you-turn-one-topic-into-many-content-formats): Make the same idea consumable for different people. Margie Agin builds one topic into formats for readers, watchers, and skimmers, and her favorite source... - [How do you roll out video across a whole company?](https://digitalaccomplice.com/blog/how-do-you-roll-out-video-across-a-whole-company): Give every team a starting point, not a blank screen. Margie Agin says you can't lock video to the brand team anymore, so the move is to hand teams one core... - [How do B2B teams actually use video for go-to-market?](https://digitalaccomplice.com/blog/how-do-b2b-teams-actually-use-video-for-go-to-market): Different teams use it differently. The brand team makes the showcase pieces, product teams make scrappy demos, and sales uses quick personal videos. Margie... - [Go-To-Market Isn't a Launch. Margie Agin Explains.](https://digitalaccomplice.com/blog/go-to-market-isnt-a-launch-margie-agin-explains): Margie Agin works at the intersection of marketing, sales, product, and customer success. Her whole job is getting those teams pointed in the same direction,... - [Win GEO With Video. Jason Barnard on AI Search Signals.](https://digitalaccomplice.com/blog/win-geo-with-video-jason-barnard-on-ai-search-signals): I sat down with Jason Barnard, founder of Kalicube and creator of the Kalicube framework, to talk about how founders show up in AI search and where video... - [Will an unedited phone video show up in AI search results?](https://digitalaccomplice.com/blog/will-an-unedited-phone-video-show-up-in-ai-search-results): Yes. Cassie Clark tested it on her own brand. She filmed a single Q&A video on her phone with no editing, on what she now calls a bad hair day. The video... - [Why Should Video Come Before the Blog in Content Strategy?](https://digitalaccomplice.com/blog/why-should-video-come-before-the-blog-in-content-strategy): Because one video gives you a blog, a LinkedIn post, a short, and an FAQ clip, but a blog only gives you a blog. - [Why is video the best signal generator for AI?](https://digitalaccomplice.com/blog/why-is-video-the-best-signal-generator-for-ai): AI engines do not rank you by how much content you make, they rank you by watch time, shares, and engagement, and only video produces all of those at once. - [Why is SEO traffic declining?](https://digitalaccomplice.com/blog/why-is-seo-traffic-declining): SEO and paid-ads expert Brenton Thomas explains why organic search traffic is dropping: Google's `num=100` change wiped out bot impressions, and AI overviews... - [Why does YouTube matter for AI visibility?](https://digitalaccomplice.com/blog/why-does-youtube-matter-for-ai-visibility): YouTube is owned by Google and trains every Google AI product, including Gemini, AI Overviews, AI Mode, and Vertex API. You cannot opt out, and if you didn't... - [Why Does AI Content Need a Human Touch?](https://digitalaccomplice.com/blog/why-does-ai-content-need-a-human-touch): Because if every brand in your category leans on the same AI tools, every brand's content starts to sound generic and vanilla. - [What's AI's role in video marketing?](https://digitalaccomplice.com/blog/whats-ais-role-in-video-marketing): AI can speed up scripting and production, but if you let it generate the whole video, it has no soul and people see right through it. - [What's AI's role in personal branding?](https://digitalaccomplice.com/blog/whats-ais-role-in-personal-branding): AI can speed up your work, but your personal brand is your most precious asset and only you can protect the reputation behind it. - [What is a holistic SEO strategy?](https://digitalaccomplice.com/blog/what-is-a-holistic-seo-strategy): SEO expert Brenton Thomas explains why winning in AI search means looking past your own website, to third-party features, reporter mentions, and social, not... - [What Is a Good B2B Video Strategy?](https://digitalaccomplice.com/blog/what-is-a-good-b2b-video-strategy): A good B2B video strategy answers the questions buyers are asking AI search engines, uses real subject matter experts, and matches production quality to the... - [What belongs in your marketing mix?](https://digitalaccomplice.com/blog/what-belongs-in-your-marketing-mix): SEO and paid-ads expert Brenton Thomas gives his main message to marketers worried about AI: nothing dies. Keep email, Google Ads, and SEO, and add GEO as... - [Video First, Blog Second. Sherri Schwartz on B2B Video.](https://digitalaccomplice.com/blog/video-first-blog-second-sherri-schwartz-on-b2b-video): Sherri Schwartz runs marketing at Ovation CXM and has spent 17 years in B2B marketing. She thinks most teams have the content order backwards. - [The 3 Sites LLMs Trust Most. Kaleigh Moore on AI Search.](https://digitalaccomplice.com/blog/the-3-sites-llms-trust-most-kaleigh-moore-on-ai-search): Kaleigh Moore has been writing for B2B SaaS for 12 years, reporting for Forbes and Vogue Business, and is now a Harvard graduate student studying LLM... - [Test, don't theorize. Cassie Clark on GEO and video.](https://digitalaccomplice.com/blog/test-dont-theorize-cassie-clark-on-geo-and-video): Cassie Clark is a fractional content strategist and AI search optimization expert. She has spent months running live experiments on her own personal brand... - [Should your business use AI just because everyone else is?](https://digitalaccomplice.com/blog/should-your-business-use-ai-just-because-everyone-else-is): No. Stacy Thal says the pressure to use AI because everyone else does is the same mistake companies made with websites in the dot-com era. - [Should I pay for AI visibility tracking software?](https://digitalaccomplice.com/blog/should-i-pay-for-ai-visibility-tracking-software): No. Christopher Penn says cancel it. AI visibility tracking software cannot tell you what your true AI visibility is because Google personalization changes... - [Is AI going to price out individual contributors?](https://digitalaccomplice.com/blog/is-ai-going-to-price-out-individual-contributors): Morgan Short thinks AI tool prices will keep climbing until only enterprises can afford them, pricing out solo creators and individual contributors. - [How to Use AI for Backlinks. Brenton Thomas.](https://digitalaccomplice.com/blog/how-to-use-ai-for-backlinks-brenton-thomas): Brenton Thomas is a marketing expert focused on paid ads, SEO, and bottom-of-funnel leads and revenue. He sat down with Dane to talk about the handful of... - [How Long Does It Take to Show Up in AI Search Results?](https://digitalaccomplice.com/blog/how-long-does-it-take-to-show-up-in-ai-search-results): Plan for 6 to 9 months. AI search visibility is a long-term play, not a quick win. The brands moving today are capturing white space the rest of the market... - [How Does Video Help You Show Up in AI Search?](https://digitalaccomplice.com/blog/how-does-video-help-you-show-up-in-ai-search): Video is how B2B brands prove they're real. AI search engines pull from human content because that's what their users trust to make buying decisions. - [How do you prevent AI context drift?](https://digitalaccomplice.com/blog/how-do-you-prevent-ai-context-drift): SEO and paid-ads expert Brenton Thomas shares his fix for AI that "starts to veer off" in long sessions: keep it short, ask a few questions at a time, and... - [How do you plan a video content repurposing strategy?](https://digitalaccomplice.com/blog/how-do-you-plan-a-video-content-repurposing-strategy): Plan where content goes before you make it, not after. Dane calls this pre-purposing: decide the business need and reuse plan up front. - [How do you measure AI visibility for your business?](https://digitalaccomplice.com/blog/how-do-you-measure-ai-visibility-for-your-business): The gold standard is a free-form "How did you hear about us?" text field on your contact form, analyzed monthly with AI to spot ChatGPT, Claude, Google, and... - [How do you create video content for SEO?](https://digitalaccomplice.com/blog/how-do-you-create-video-content-for-seo): Record one expert answering the top questions people ask, cut each answer into its own YouTube video, then embed it in a blog post on your domain. - [What Content Do LLMs Trust Most? Community Beats Brand Every Time](https://digitalaccomplice.com/blog/how-do-llms-decide-which-sources-to-trust): Across ChatGPT, Perplexity, and other AI search engines, Reddit, YouTube, and LinkedIn dominate B2B citations. Third-party voices win. This is what that means for your strategy. - [How do I take control of my personal brand for AI search?](https://digitalaccomplice.com/blog/how-do-i-take-control-of-my-personal-brand-for-ai-search): Build a one-page personal website that states who you are, link out to your proof and link back, and AI engines learn to repeat your story. - [How do I know if YouTube videos will get my B2B SaaS cited by AI?](https://digitalaccomplice.com/blog/how-do-i-know-if-youtube-videos-will-get-my-b2b-saas-cited-by-ai): Run an AI visibility audit on the prompts that matter to your business. If YouTube videos show up in the cited sources for those prompts, and the cited... - [How Can You Repurpose Video Content for Larger Audiences?](https://digitalaccomplice.com/blog/how-can-you-repurpose-video-content-for-larger-audiences): Hand your videos to your partners. They will reuse them in places you would never have thought to put them. - [How Can B2B Software Videos Be Fun and Exciting?](https://digitalaccomplice.com/blog/how-can-b2b-software-videos-be-fun-and-exciting): Steal the energy from B2C ads. Borrow the playbook from Coca-Cola and Airbnb, then translate it into something brand-safe for B2B. - [Does video influence AI search citations?](https://digitalaccomplice.com/blog/does-video-influence-ai-search-citations): Yes. Video is one of the content formats that AI search engines like ChatGPT and Perplexity pull from when they generate cited answers, and the influence is... - [Content With a POV, Not AI Slop. Morgan Short.](https://digitalaccomplice.com/blog/content-with-a-pov-not-ai-slop-morgan-short): Morgan Short is a content strategist who works with B2B SaaS founders, CEOs, and subject matter experts. She sat down with Dane to talk about why human point... - [Can you predict what AI search will recommend?](https://digitalaccomplice.com/blog/can-you-predict-what-ai-search-will-recommend): No. Google personalizes AI search results based on your Gmail, calendar, photos, and YouTube views, so two people running the same query get different brand... - [How to Start With GEO: Audit Before You Optimize](https://digitalaccomplice.com/blog/audit-first-adrian-dahlin-on-geo-and-video): Before you chase AI search rankings, audit what is already working. GEO expert Adrian Dahlin explains why auditing first beats guessing, and how to run one. - [AI Is a Fantastic, Idiotic Intern. Stacy Thal on AI.](https://digitalaccomplice.com/blog/ai-is-a-fantastic-idiotic-intern-stacy-thal-on-ai): Stacy Thal is a brand and creative strategist who helped build conversation design for the Google Assistant, the product that became Gemini. She sat down... - [11% AI Referrals. Christopher Penn on GEO and video.](https://digitalaccomplice.com/blog/11-ai-referrals-christopher-penn-on-geo-and-video): 11% of Trust Insights' new business now comes from AI referrals. That's the last six months, and Christopher Penn calls the number astonishingly high. - [Why Video Content Is Mission Critical for B2B Marketers](https://digitalaccomplice.com/blog/why-video-content-is-mission-critical-for-b2b-marketers): AI search optimization expert Cassie Clark explains why 93% of Google AI answers come from the Google ecosystem, why video is mission-critical for GEO, and the low-budget test any B2B brand can run this month. - [What AirOps Is Doing Right With B2B Video Content](https://digitalaccomplice.com/blog/what-airops-is-doing-right-with-b2b-video-content): AirOps helps brands get cited in AI answers. Episode 1 of Video Done Right tears down what's working in their video strategy — and what could go further. - [The B2B CMO Report Says YouTube Is the Sleeper AI Citation Channel. Here's What That Means.](https://digitalaccomplice.com/blog/state-of-the-b2b-cmo-video-is-the-ai-citation-channel): Matt Heinz's State of the B2B CMO report (Q1 2026) names YouTube as the under-discussed AI citation channel for B2B. A video strategist's take on what CMOs should do about it. - [Reddit, YouTube, LinkedIn: Where LLMs Get Their Trust](https://digitalaccomplice.com/blog/reddit-youtube-linkedin-where-llms-get-their-trust): Kaleigh Moore, 12-year B2B SaaS content strategist and Harvard grad student studying LLM information retrieval, explains why community-validated sources beat brand-owned content for AI search visibility — and why video is the antidote to AI slop. - [How Important Is Video for AI Zero-Click Visibility?](https://digitalaccomplice.com/blog/how-important-is-video-for-ai-zero-click-visibility): GEO expert Jessica Hennessey couldn't name a single B2B company doing video right for AI search. She explains why LLMs are 'lazy,' why long-form videos are invisible to AI, and what to make instead. - [AI Search Visibility: How B2B Video Gets You Cited](https://digitalaccomplice.com/blog/ai-search-visibility-how-b2b-video-gets-you-cited): YouTube is the #1 social source cited in Google AI Overviews. 80% of the B2B buyer journey is now self-directed. Here's how video solves both problems at once. - [Why is video now a need-to-have for B2B marketing, not a nice-to-have?](https://digitalaccomplice.com/blog/why-is-video-now-a-need-to-have-for-b2b-marketing-not-a-nice-to-have): Because B2B buyers are drowning in AI-generated written content. Brands are losing visibility and losing control of their own message. Video gives buyers... - [Why do LLMs prefer chapter-formatted transcripts over wall-of-text?](https://digitalaccomplice.com/blog/why-do-llms-prefer-chapter-formatted-transcripts-over-wall-of-text): Because LLMs are lazy. They do not want to do the extra reasoning work of figuring out what each section of a long transcript is about. A chapter-formatted... - [How do Google AI Overviews pull in YouTube videos as citations?](https://digitalaccomplice.com/blog/how-do-google-ai-overviews-pull-in-youtube-videos-as-citations): Google AI Overviews and AI Mode now pull YouTube links directly into their generated answers. That gives a brand something the rest of the AI search surface... - [What does a video-first content marketing strategy look like for B2B?](https://digitalaccomplice.com/blog/what-does-a-video-first-content-marketing-strategy-look-like-for-b2b): Andy Crestodina did it himself days before this interview. Record first, then let AI outline the article from the transcript. - [How to get AI to recommend you. Andy Crestodina.](https://digitalaccomplice.com/blog/how-to-get-ai-to-recommend-you-andy-crestodina): The right question isn't how to be visible in AI search. It's how to get recommended by it. - [How do you get recommended by AI search results?](https://digitalaccomplice.com/blog/how-do-you-get-recommended-by-ai-search-results): Andy Crestodina says most marketers chase the wrong goal, being visible in AI search, when the real game is becoming the brand AI recommends. ## Case studies - [Twitch Sales Enablement: 10+ years of campaign wrap-ups, 100+ sponsors served](https://digitalaccomplice.com/case-studies/twitch-sales-enablement-10-years): Digital Accomplice has been Twitch's go-to campaign wrap-up video partner for 10+ years, producing 250+ sponsorship recaps and supporting $500M+ in Twitch sponsorship pipeline. - [TubeMogul: Scaling video across every business function — until Adobe bought them](https://digitalaccomplice.com/case-studies/tubemogul-acquired-by-adobe): Digital Accomplice was TubeMogul's video partner for 4+ years, producing recruitment, event, product, sales, and brand video across the company as it scaled — culminating in their acquisition by Adobe. - [IBM Cyber Campus: How a $50K video helped secure a $5M federal grant](https://digitalaccomplice.com/case-studies/ibm-cyber-campus-federal-grant): One 3-minute film that takes prospects from "What is Cyber Campus?" to "I can see this on our campus." — helping IBM and AWS secure a $5M federal grant with $42M+ more in pipeline, and now serving as the frontline revenue tool on the IBM Cyber Campus webpage. ## Machine-readable - [Sitemap](https://digitalaccomplice.com/sitemap.xml) - [RSS feed](https://digitalaccomplice.com/feed.xml) - [Concise map](https://digitalaccomplice.com/llms.txt)